Volvo Car Korea has unveiled a new advertisement for its flagship sedan, the S90, featuring actress Kim Shin-rok.
The recently launched ad focuses on the ‘true luxury’ encompassed in the S90. It elegantly showcases the true luxury that can be experienced through the S90’s refined and graceful design, innovative sound system that inspires, and its smart connectivity features.
Following her standout performances in Netflix’s drama ‘Hell’ and JTBC’s drama ‘The Youngest Son of a Conglomerate,’ actress Kim Shin-rok brings her unique presence and intelligence to articulate the value of ‘true luxury’ as defined by Volvo.
In fact, Kim Shin-rok, who practices even a single line of dialogue in over ten different versions, explores the essence of a ‘truly completed emotional line’ through her iconic phrase in the ad: “It’s not a garnish, it’s a main dish.” This indicates that Volvo Car Korea believes ‘true luxury’ is about creating one’s dignity through valuable experiences.
The nationwide S90 test-drive event accompanying the new ad is also worthy of attention. Customers can apply for a test drive online until the 31st (Friday) and visit the showroom to complete it by April 14th (Friday) to receive a gift certificate from Shinsegae.
Iman-sik, Executive Vice President of Sales & Marketing at Volvo Car Korea, stated, “Through the S90 advertisement featuring Kim Shin-rok, we aim to convey the message that true luxury is ‘valuable experiences and the essence of refined dignity.’ I believe this new campaign will resonate with more customers, allowing them to again appreciate Volvo’s unique and differentiated Swedish luxury values.”
Meanwhile, the S90 is Volvo’s flagship sedan model targeting the E-segment market, built upon unparalleled Swedish luxury values. It offers spacious room with a length exceeding 5 meters, a variety of advanced safety features, an environmentally friendly powertrain that upholds sustainability, and smart digital connectivity. Last year, the S90 recorded 4,361 units sold, accounting for approximately 30% of Volvo’s domestic sales, capturing the attention of customers seeking substantial premium luxury.
Lee Sang-jin daedusj@autodiary.kr