Rolls-Royce Motor Cars has unveiled a bespoke model, the Black Badge Cullinan ‘Lucid Night Edition’, created exclusively for Korea with only three units available.
The Lucid Night Edition is a bespoke model based on the Black Badge Cullinan, inspired by the nightscape of Seoul, which symbolizes the modernity and dynamism of Korea. The vehicle reflects the vibrant atmosphere and lively spirit of Seoul, a city that never sleeps, throughout its interior and exterior design.
The exterior colors feature bold hues reminiscent of neon signs and bustling crowds. With vibrant and lively ‘Lime Green’, a striking ‘Indi Red’, and the unique charm and mystique of ‘Tucana Purple’, this model exudes a dazzling and dynamic presence.
The exterior colors create a dramatic contrast with the deep and dark hues of the Pantheon grille, a signature of the Black Badge models, along with the ‘Spirit of Ecstasy’. Additionally, bespoke details such as black single coach line and 22-inch black badge exclusive wheels add to the distinctive Black Badge character, while the wheel centers are finished in the same point color as the exterior to emphasize the model’s exclusivity.
Inside the cabin, bespoke leather features a mix of black and cashmere gray, while the steering wheel, sheepskin mats, headliner, and pillar trims are all finished in deep black. This contrasts starkly with the dark internal space, where the interior stitching, piping, RR monogram on the headrests, and certain center fascia elements reflect the point colors of the exterior, evoking the glamorous atmosphere of Seoul’s nightscape. A door plate is engraved with the phrase ‘Lucid Nights Special Commission’ to highlight the rarity of this limited-edition model.
Finally, the ‘Bespoke Shooting Starlight Headliner’, delicately woven by Goodwood artisans with 1,600 optical fibers, creates a fantastic ambiance that mimics a starry night sky, with shooting stars that enhance the emotional aspect appearing at intervals.
Irene Nikkein, Regional Director of Rolls-Royce Motor Cars Asia Pacific, stated, “The young and dynamic sensibility represented by the Rolls-Royce Black Badge Cullinan provides the perfect canvas for embodying the energy and forward-thinking values expressed by the nightlife in Seoul.” She added, “We hope that the exclusive and special Lucid Night Edition will satisfy the refined tastes of our Korean customers.”
For more details about the Rolls-Royce Lucid Night Edition, inquiries can be made to the Rolls-Royce Motor Cars Seoul Cheongdam Boutique (02-512-5834) or the Pangyo Lounge (031-622-7117).
In addition, Rolls-Royce Motor Cars officially entered the Korean market in 2004 with the opening of the Rolls-Royce Motor Cars Seoul showroom. In September 2016, the second showroom opened in Busan, and currently, they operate four showrooms including Cheongdam Boutique, Pangyo Lounge, Incheon brand studio, and Busan showroom.
The exclusive release of the Lucid Night Edition in Korea demonstrates the high potential of the market in the Asia Pacific region while showing the growing interest in bespoke customizations.
Lee Sang-jin daedusj@autodiary.kr