Mercedes-Benz Korea will showcase a total of 11 vehicles at the 2023 Seoul Mobility Show, including five models making their debut in Korea starting with press day on the 30th and opening on the 31st.

This year’s show, themed ‘The Star is Reborn’, will encompass all halo brands including Mercedes-Maybach, Mercedes-AMG, and Mercedes-EQ, offering a fresh interpretation of luxury while expanding its electrification portfolio. Various vehicle models will be displayed under the concept of an ‘art gallery’.

The newly launched luxurious performance roadster, the AMG SL, along with electric models and luxury limited editions, will be premiered as key new vehicles in Korea.

Highlighting the show is the all-new Mercedes-AMG SL, a complete redesign of the luxurious SL roadster’s 7th generation, which is set for official release in April. The AMG SL returns after nine years, being the new generation model of the iconic SL that has been loved as a super sports car worldwide for the past 70 years and is the first SL model independently developed by AMG, generating high expectations.

The luxurious business electric SUV, the all-new EQE SUV, and the high-performance fully electric business sedan, the new Mercedes-AMG EQE, will also make their debut in Korea at this mobility show, both slated for release in 2023.

In celebration of Mercedes-Benz Korea’s 20th anniversary, the special limited edition model, the Mercedes-AMG G 63 K-Edition20, will be showcased first at the Seoul Mobility Show. The electric show car ‘Project Maybach’, a collaboration between Mercedes-Maybach and fashion icon late Virgil Abloh, will also be presented to many spectators following the ‘2023 Seoul Fashion Week’.

Additionally, limited edition models making their debut in Korea and show cars making their first appearance in Asia will also be exhibited, providing an even richer visual experience.

Moreover, new car models released in 2022 and early 2023 will also be on display. Among those, the highly acclaimed all-new EQS 580 4MATIC SUV and the EQE 350 4MATIC, which launched in January this year, as well as last year’s launch of the AMG’s first high-performance electric vehicle, the Mercedes-AMG EQS 53 4MATIC+, and the luxury business electric sedan EQE 350+, will be available for viewing and experiencing at the Seoul Mobility Show.

Written by Lee Sang-jin daedusj@autodiary.kr