Volkswagen Financial Services Korea has officially launched the ‘Bentley Financial Services’ integrated financial brand for Bentley customers this month, aiming to expand touchpoints with Bentley customers in South Korea, which is the leading market in the Asia-Pacific region for Bentley.
In response to the growing luxury car market and increasing demand for Bentley, Volkswagen Financial Services Korea has collaborated with Bentley Motors Korea to launch the ‘Bentley Financial Services’ brand and start providing services in earnest.
Volkswagen Financial Services Korea will offer a range of financial programs including installment financing, operational leasing, and financial leasing products tailored to the lifestyle and purchasing cycle of Bentley customers.
Moreover, financial programs for the smooth operation of vehicles at official Bentley dealerships will also be introduced, strengthening services for potential customers.
Park Yong-geun, CEO of Volkswagen Financial Services Korea, stated, “We have prepared differentiated financial services exclusively for the Bentley brand, a symbol of ultimate performance and luxury cars,” and added, “We will strive to become the best financial partner for Bentley customers with comprehensive financial products as well as specialized customer satisfaction programs such as extended warranty programs.”
Meanwhile, Bentley, which has led the luxury automobile market in South Korea since its entry in 2006, recorded its highest sales ever for the second consecutive year in 2022 with a total of 775 units sold in the South Korean market. Along with this, the South Korean market topped the Asia-Pacific region in Bentley sales, driving global performance growth.
Lee Sang-jin daedusj@autodiary.kr