TATA Daewoo Commercial Vehicle has kicked off a nationwide tour exhibition to celebrate the launch of the ‘2023 TATA Daewoo’. This tour exhibition will take place at 28 TATA Daewoo Commercial Vehicle dealerships across the country from February 13 to March 6.
The ‘2023 TATA Daewoo’ tour exhibition features a unique opportunity for customers to test-drive the vehicle at their preferred time and location. Customers can pre-book their desired date, time, and place for a test drive at the nearest TATA Daewoo dealership, and the vehicle will be delivered directly to them at the reserved time.
The ‘2023 TATA Daewoo’ has seen a significant upgrade to its interior, creating a more efficient and comfortable driving environment for commercial vehicle drivers who spend a lot of time in their vehicles. It offers a luxurious dashboard with layered designs and two-tone patterns, as well as ambient lighting installed on the dashboard and doors, providing an emotionally appealing atmosphere.
Additionally, it is the first in its class to feature a full HD meter cluster and a 10.25-inch latest AVN (Audio, Video, Navigation) system that supports wireless connectivity for Android Auto and Apple CarPlay, significantly upgrading its digital functionalities.
The sophisticated exterior design is completed with a large front grille and bumper that are color-coordinated with the vehicle, while oversized side mirrors, typically found only in larger models, not only provide a powerful look but also offer the driver a wide field of view.
Mr. Kim Bang-sin, the CEO of TATA Daewoo Commercial Vehicle, stated, “This upgrade for the 2023 TATA Daewoo incorporates numerous elements that can change the fixed perceptions of trucks. We particularly recommend that customers experience the spacious interior of the 2023 TATA Daewoo, which can be compared to that of luxury sedans.”
Meanwhile, the launch price of the ‘2023 TATA Daewoo’ is set between approximately 56 million won to 60 million won for the 4-ton long chassis model, and between 66 million won to the upper 60 million won range for the 5-ton long chassis model.
Despite the substantial enhancements in comfort and features both inside and out, TATA Daewoo has managed to maintain a competitive pricing policy, minimizing price increases that remain in the range of 3 million to 5 million won compared to its predecessors.
Lee Sang-jin daedusj@autodiary.kr