Hyumax Mobility has announced the launch of ‘Turu’, a new family brand for its ‘seamless and vibrant mobility’ services, introducing a fresh logo.
Founded in 2016 as a subsidiary of the venture generation leader Hyumax, Hyumax Mobility aims to innovate mobility hubs centered around parking spaces. Expanding into a comprehensive mobility company, it has become the number one parking operation business in Korea through services including electric vehicle charging under ‘Hyumax EV’, the leading charging service in Jeju, ‘Jeju Electric Vehicle Service’, car-sharing service ‘People Car’, and B2B car-sharing ‘Car Flat’.
Transitioning from a primarily B2B focus, Hyumax Mobility is now officially unveiling the family brand ‘Turu’ signifying a new beginning, aiming to provide consumer-centered services that are ‘vibrant’, ‘approachable’, and ‘genuine.’
The new family brand ‘Turu’ signifies ‘vivid connections in all aspects of your mobility life’, aiming for a ‘seamless and vibrant mobility’ service that connects ‘people to people’, ‘people to spaces’, ‘people to objects’, and ‘objects to objects’.
To facilitate this, Hyumax Mobility and its subsidiaries are currently in the process of changing their service brand names and logos to ‘Turu’. By the first quarter of this year, the domestic number one parking brand, Hi Parking, will transform to ‘Turu PARKING’, while the electric vehicle charging solution, Hyumax EV, will become ‘Turu CHARGER’, and the car-sharing brand People Car will change to ‘Turu CAR’, creating a unified brand image for Turu and maximizing synergy among its affiliates.
CEO of Hyumax Mobility, Kim Tae-hoon, stated, “With the official launch of the family brand ‘Turu’, Hyumax Mobility will continue to strive to position itself as a differentiated mobility hub platform that seamlessly connects people, mobility, and our daily lives. We look forward to receiving your immense support and interest in the upcoming diverse activities of the ‘Turu’ brand.”
For inquiries: Lee Sang-jin daedusj@autodiary.kr