Dongseong Motors, the official dealer of BMW Korea, announced the official opening of the newly renovated BMW Haeundae showroom in Busan.
Located in Haeundae-gu, Busan, the BMW Haeundae showroom boasts the best location with a panoramic view of the Haeundae sea, as well as being the largest and most well-equipped showroom in Busan with the most BMW vehicles on display.
With this renovation, the BMW Haeundae showroom has been transformed into a luxurious space featuring BMW’s new Corporate Identity (CI) and a luxurious lounge concept. Inside the showroom, a total of 17 latest BMW models are on display, ranging from compact models to high-performance BMW M models, pure electric vehicles, and the luxurious flagship sedan, the new 7 Series, allowing visitors to explore these models in a relaxed and comfortable atmosphere.
Moreover, visiting customers can receive consultations in a private space or experience a romantic test drive along the coastal road. Various cultural event programs are also offered for visitors and customers, including docent tours in collaboration with art galleries and music concert ticket giveaways.
The M Performance Studio, a dedicated exhibition space for M models located on the third floor of the showroom, is also eye-catching. This is the first M Performance Studio in the country with a circuit concept, where customers can experience the dynamic performance of BMW M models through a virtual driving experience zone. Dongseong Motors plans to open the M Performance Garage, a specialized service area for M customers, in the basement level 1 within the first half of this year.
Meanwhile, on the 24th, Dongseong Motors held a test drive event for the new BMW 7 Series for about 100 customers from the Busan area in celebration of the showroom’s renovation, which concluded successfully amid enthusiastic responses from attendees. Moving forward, BMW Dongseong Motors will continue to expand various new car experiences and differentiated customer participation events.
Lee Sang-jin daedusj@autodiary.kr