BMW Korea is launching a new brand campaign capturing the essence of ‘Born Bold’.
The ongoing Born Bold campaign aims to help individuals discover their inner elegance and strength while delivering the message to live ‘more authentically’.
As part of the new brand campaign, BMW Korea has selected six individuals who are forging their own paths. The first campaign video tells the story of broadcaster Kim Na-young. It highlights her dual life as a glamorous fashion influencer and a mother, showcasing her growth and the elegance and intensity that come from a matured and solidified identity.
Kim Na-young expressed her joy in being part of the campaign, stating, “I am thrilled to be involved in this campaign, especially given its message of living ‘more authentically,’ and I hope to inspire many people through it.”
The Born Bold campaign will feature Kim Na-young first, followed by stories from singer Yoon Mi-rae, who continues to seek growth in the community that raised her, and four others who are boldly crafting their unique paths across various fields.
Through the Born Bold brand campaign, BMW Korea plans to engage in diverse activities that communicate the values, philosophy, and essence of BMW while conveying the progressive and unique stories of each featured individual.
By Sang-jin daedusj@autodiary.kr