BMW Korea has launched a new customer service brand campaign, #WHATEVERHAPPENS.
The service brand campaign, which premiered on the 12th, embodies BMW’s commitment to providing optimal solutions anytime, even in difficult situations.
This campaign was designed to convey the message of offering not only the joy of driving but also peace of mind through top-tier responsible service branding within the country.
The WHATEVERHAPPENS brand campaign will run throughout 2023.
Along with a total of four campaign videos that humorously portray BMW Korea’s excellent customer service, various information related to BMW services will also be provided.
This initiative aims to inform potential customers who have yet to experience BMW about BMW Korea’s seamless service programs, offering a variety of benefits from new car purchases to long-term ownership, while also detailing useful services for existing customers to enjoy all available benefits.
Campaign information and videos can be found on BMW Korea’s official website, as well as on official social channels such as YouTube, Instagram, and Facebook, and dedicated apps like BMW Vantage and BMW Plus.
Moreover, BMW Korea continues to attract significant industry attention by launching differentiated customer service programs that allow ownership of a BMW without the burden of maintenance costs after vehicle purchase.
In May, it introduced the industry’s first subscription-based vehicle management program for long-term customers called ‘BMW ServiceCare+’, alongside various mobility services (towing, substitute cars, pickup and delivery), an accident care program that provides service during emergencies, and the free inspection campaign ‘Dr. BMW Week’. Additionally, the ‘Build Your Drive Festa’ offers genuine accessories and lifestyle products at reasonable prices, showcasing a range of customer service programs.
Lee Sang-jin daedusj@autodiary.kr