BMW Korea will begin taking pre-orders for the new 7 Series luxury flagship sedan’s BMW Individual two-tone model starting December 15 through its online sales channel, ‘BMW Shop Online.’

The BMW Individual two-tone model features a design in which customers can choose the colors for the upper and lower parts of the vehicle. This is the first time BMW has applied a two-tone model to the seventh generation of the new 7 Series. Customers can select not only the exterior color but also the wheel design and the interior trim, seat colors, and even the exterior lines.

For the exterior, customers can choose the roof color from either Black Sapphire or Oxide Grey, followed by selecting one additional body color from the five options: BMW Individual Dravit Grey, BMW Individual Tanzanite Blue, Aventurine Red, Oxide Grey, and Black Sapphire to create the desired combination. Exterior trims applied to the greenhouse and Hofmeister kink can be selected in Chrome for the Design Pure Excellence option, or in Chrome or M High-Gloss Shadow Line for the M Sports Package, with wheel designs selectable as 2-3 options depending on the chosen trim.

For the interior, five different interior trims can be selected regardless of the car trim, featuring top-tier BMW Individual Gran Lusso full-leather Merino seats or a Merino-Wool-Cashmere combination seat. If options like Amarone, Tatufo, or Wool-Cashmere seats are chosen, the headliner, floor, and steering wheel colors will be applied in a different two-tone option from the seat color, adding a unique touch. Choices include six colors featuring Merino-Wool-Cashmere combination seats, and the BMW Individual Ash Flow Grey interior trim is available exclusively with the Merino-Wool-Cashmere combination seats.

The pricing for the BMW Individual two-tone model is subject to a temporary individual consumption tax reduction, with the Design Pure Excellence model priced at 240.2 million KRW and the M Sports Package at 243.2 million KRW. A reservation deposit of 30 million KRW is required.

The BMW New 7 Series is a completely redesigned model after 7 years since its launch in 2015, offering a sophisticated and bold design, enjoyable driving experience, unmatched ride comfort, and the best digital experience to provide a futuristic mobility experience. It will be officially launched in Korea on December 16.

By Lee Sang-jin daedusj@autodiary.kr