Rolls-Royce has unveiled its first bespoke series, ‘Phantom – The Six Elements’, created in collaboration with a globally renowned artist.
The Phantom – The Six Elements is based on a total of six extended series II Phantom vehicles and represents an unprecedented fusion of art, design, technology, and craftsmanship. This bespoke series was completed through the collaboration with British contemporary artist Sasha Jafri, the Goodwood Bespoke Collective, and the bespoke designer from Rolls-Royce’s Dubai private office. The entire process of design, development, and production took two years.
The most distinct feature of the new bespoke vehicle is ‘The Gallery’, which decorates the interior fascia. This space showcases artworks tailored to the customer’s taste, including six pieces specially created for this project by Sasha Jafri. Each piece is inspired by the five elements of nature: earth, water, fire, wind, and air, while the sixth element, ‘Humanity’, was created in reference to the artist’s most famous work, ‘Journey of Humanity’, which holds the Guinness World Record for the largest canvas painting in the world.
The artwork representing the six elements can be found not only in The Gallery but also in various places inside and outside the vehicle. A heart logo, symbolizing love, empathy, and humanity, reflecting the artist’s philosophy of striving for a sustainable future, has been hand-painted onto the side coachline, while the names of the six elements that inspired the vehicle are engraved under the Spirit of Ecstasy, one of Rolls-Royce’s iconic symbols.
Furthermore, the Phantom – The Six Elements is intended to be used as a means of fundraising for valuable causes. Each vehicle comes with an original artwork by Sasha Jafri along with an NFT piece. The owner can view the NFT artwork by scanning the QR code embedded in the bespoke heart motif inside the glove box and has the option to sell it freely if desired.
The proceeds from the sales will be directed to a digital wallet to be used later as a charity fund for health, education, and sustainability.
Sasha Jafri stated, “This project carries a message of us all working together towards a common goal of a sustainable future. Above all, I am deeply grateful that we were able to create a Rolls-Royce that will continuously raise awareness for charitable contributions, thanks to the enthusiastic support of the owners and philanthropists.”
Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, noted, “This project further proves that the Phantom Series II is the ‘perfect canvas’ for bespoke commissions. I am thrilled to witness a masterpiece that combines collaboration, creativity, and craftsmanship so perfectly and feel energized by the significant funds raised for valuable causes.”
Rolls-Royce Motor Cars announced that all six vehicles produced from this project have been allocated to customers, and they have already surpassed the initial fundraising goal of $1 million with the public launch of the project.
Lee Sang-jin daedusj@autodiary.kr