Jeep is launching three special color editions of the ‘Wrangler and Grand Cherokee L’ in a limited release to cater to consumer demands.
By continuously adding exterior colors that reflect customer preferences, Jeep actively responds to the demands of its customers who value individuality. The newly introduced color editions include the ‘Wrangler Earl Clear Coat’, based on the Wrangler Rubicon 4-door, ‘Wrangler Limited Edition Reign’, and ‘Grand Cherokee L Ember Pearl Coat’, showcasing colors that are appearing for the first time in South Korea.
The Wrangler Earl color edition features a bold grey shade inspired by aquamarine, which first appeared in the Gladiator FarOut concept. The sky blue-tinged tones of grey evoke the mysterious and subtle hues of nature.
The Wrangler Reign color edition is a vibrant purple that has returned more flamboyantly since 2018. This bold Reign color is limited to the 2023 model, with only 50 units available in South Korea.
The Ember edition of the Grand Cherokee L comes with a newly added Ember Pearl Coat color, enhancing the sophisticated and premium look of the vehicle with its dark red hues. The rich red body accentuates the chic and luxurious exterior of the Grand Cherokee L, while the toned-down color adds weight, creating a calm and elegant atmosphere.
The Wrangler Earl & Reign editions are limited to 50 units available in South Korea, while the Grand Cherokee L Ember edition is limited to 30 units. The pricing for each edition remains the same as the existing prices (Wrangler 81.1 million won, Grand Cherokee L 102.8 million won).
Jake Aumann, CEO of Stellantis Korea, stated, “Jeep continues to respond to consumer demands by launching various color edition models. I hope that with these special colors, customers will be able to create their own unique models, enhancing the individuality and characteristics of their vehicles, starting with the Wrangler and now with the Grand Cherokee L.”
Lee Sang-jin daedusj@autodiary.kr