BMW Korea has officially opened a new “Luxury Lounge” at the BMW Driving Center in Incheon Yeongjongdo on the 16th.
The BMW Luxury Lounge is a space where customers can find the latest luxury class models from BMW, including the newly launched New 7 Series and flagship pure electric sedan New i7, as well as the New X7 and New 8 Series.
To convey the comfort and luxury of BMW’s luxury class models, the lounge has been created with an atmosphere that allows visitors to view vehicles in a more relaxed and comfortable setting.
On the opening day of the BMW Luxury Lounge on the 16th, Oliver Zipse, Chairman of the BMW Group, was present to deliver a congratulatory message.
Chairman Oliver Zipse stated, “The BMW Driving Center in Incheon Yeongjongdo is a multi-cultural automotive space that combines a track and customer experience facilities, and is regarded as an excellent benchmark within the BMW Group for providing fresh brand experiences through continuous change. I hope many visitors will come to the newly renovated BMW Luxury Lounge to experience various models, including the new flagship New 7 Series of BMW Group.”
The BMW New 7 Series officially launched in the country this month is a complete redesign presented for the first time in seven years since 2015, emphasizing overwhelming presence and luxurious sensibilities in its exterior, offering a new dimension of luxury that includes the highest level of premium feel and innovative digital experience.
Lee Sang-jin daedusj@autrodiary.kr