Hyundai Motor Group is launching the “Gift Car On Air 2” campaign to assist small businesses with their online and offline promotion and marketing efforts, continuing from last year.

Since 2010, Hyundai Motor Group has been running “Gift Car” campaigns utilizing vehicles to contribute to various sectors in need within our society, including low-income groups, youth entrepreneurship, local children’s centers, and blood donation efforts.

Last year marked the 12th iteration of the campaign, which supported small businesses facing difficulties entering online markets through a program called “Gift Car On Air.” As a result, the average monthly sales of 295 supported small businesses increased by 23.5% compared to before the support, demonstrating tangible outcomes.

The campaign also released three online videos which amassed approximately 30 million views, further emphasizing its goal to introduce hidden competitive neighborhood stores to the public.

This year, Hyundai Motor Group is collaborating with the NGO “Making a Better World (Social Solidarity Bank)” to conduct the “Gift Car On Air 2” campaign, aiming to assist small business operations affected by the prolonged COVID-19 pandemic and rising living costs through management consulting and other forms of support.

Notably, the “Gift Car On Air 2” campaign will increase the number of small businesses supported by more than 20% compared to the previous campaign, totaling 360 small businesses.

The program contents of the previously operated ▲Gift Car LIVE studio and ▲Gift Car PR studio have also been enhanced.

The “Gift Car LIVE Studio” is a program where a Mighty Truck converted into an online broadcasting studio assists sales and brand promotion through real-time online broadcasts.

This year, popular broadcasters Kim Shin-young and Kim Jae-woo, who have garnered affection from various generations as hosts of the National Singing Contest, will participate in the broadcasts to further support the sales and promotions of small businesses.

Small business owners wishing to participate can apply until January 15 (Sunday) of the following year. After a selection process, support will be provided to 10 chosen small businesses by March of next year.

Support for the “Gift Car PR Studio” has also been expanded. While the previous program provided comprehensive management improvement consulting, including online market development, this year, an additional item based on industry characteristics, such as vehicle wrapping, logo design, or online promotional content creation, will be offered.

For online promotional content creation, experts will visit the business locations of small businesses equipped with filming equipment on Staria or Carnival vehicles to conduct shoots.

By the end of February next year, small business owners can directly apply or be recommended by neighbors, after which 350 selected individuals will undergo a separate review process and participate in the program until June next year.

Hyundai Motor Group will also produce an online video to introduce the “Gift Car On Air 2” campaign, which will be broadcast through various online channels such as YouTube, Facebook, and Instagram starting from the 28th.

The launch video, marking the beginning of the “Gift Car On Air 2” campaign along with stories from small businesses that benefited from the first campaign, will sequentially include “LIVE Studio” and “PR Studio” segments.

Hyundai Motor Group will hold various events, including the “LIVE Shopping Viewing Event,” where viewers who watch the LIVE studio broadcast or post reminder screenshots on their personal SNS accounts can enter to win tablets, instant cameras, and mobile coffee coupons. Additionally, there is an online video sharing event that requires posting the “Gift Car On Air 2” online video with necessary hashtags (#GiftCarOnAir2 #GiftCar #HyundaiMotorGroup) on personal SNS accounts.

A Hyundai Motor Group representative stated, “The ‘Gift Car On Air’ campaign, now in its second year, allows for small participation to support small businesses and breathe warmth into society. We hope this campaign will help small businesses facing prolonged challenges due to COVID-19, rising prices, and economic downturns regain confidence and hope.”

Lee Sang-jin daedusj@autodiary.kr