The third pop-up store of Porsche Korea, ‘Porsche Now Seongsu’, has officially opened in Seongsu-dong, Seoul. The operation is managed by Seyoung Mobility, Porsche Korea’s official dealer.
‘Porsche Now’ is a new brand space that shares values and themes tailored to the characteristics of each region. Opening against the unique backdrop of Seongsu-dong, ‘Porsche Now Seongsu’ will showcase various inspirations under the theme ‘Driven Youth, Driven by Inspiration’, presenting an urban brand space.
Located in the vibrant area of Seongsu-dong, which offers culture, arts, a variety of cafes, and restaurants, ‘Porsche Now Seongsu’ features an exhibition of various classic cars and the all-electric sports car, the Taycan, across a total area of 538㎡ (approximately 163 pyeong), showcasing the iconic past and the innovative future of the brand. The exhibition’s interior design reflects the unique characteristics of the region as well as the brand’s emotional and eco-friendly values. The rotating classic car display will serve as a tribute exhibition by owners, highlighting Porsche’s strengths in loyalty and heritage.
The exhibition will feature works related to Porsche reinterpreted by graphic artist SAMBYPEN (Kim Se-dong) representing fake art, as well as a collaboration with Perlen that will showcase vegan drinks paired with coffee and desserts available for sale. Additionally, various social leaders providing inspiration will be invited for lecture programs to engage with the millennial generation on current and future topics.
Holger Gehrmann, CEO of Porsche Korea, stated, “‘Porsche Now’ is an innovative pop-up store concept tailored to various regions in Korea, previously providing diverse experiences for Porsche customers and fans in Jeju and Busan. I hope many people visit this ‘Porsche Now Seongsu’, located in an area where one can feel the energetic vibe of Seoul, to experience the brand’s values, history, and vision for the future.”
Seong-woo Jang, CEO of Seyoung Mobility, expressed, “We are very pleased to meet Porsche fans in such a special area where heritage and innovation coexist. We will start with ‘Porsche Now Seongsu’ and continue to enhance customer satisfaction with services in the Songpa and Seongsu areas.”
‘Porsche Now Seongsu’ will be open from the 27th until March next year, featuring a variety of collaborative exhibitions and giveaways of artsy stickers and Porsche lifestyle products.
Contact: Lee Sang-jin daedusj@autodiary.kr