Hyundai is launching a new trim for the Casper called ‘De Essential.’
The De Essential trim is a special version that has been optimized based on a year’s analysis of customer preferences since the Casper’s launch in September of last year, featuring a combination of specifications aimed at maximizing customer satisfaction through a reasonable price.
This newly launched De Essential includes a wealth of essential comfort and safety features.
Considerate touches such as artificial leather seats, heated front seats, a heated steering wheel, smart key access, a rear monitor, and a high-pass system enhance convenience for both passengers and drivers.
Additionally, advanced driver assistance systems including forward collision-avoidance assist, lane departure warning, lane keeping assist, high beam assist, driver attention warning, and alerts for the departure of front vehicles have been packed into the trim to improve driving convenience and safety.
Hyundai has also added premium specifications that were previously available only in the top trim of the Casper to the De Essential.
Features such as projection headlamps and rear disc brakes have been added to the exterior, while the interior boasts metal paint inside door handles, driver-side safety power windows, and full-auto air conditioning.
Furthermore, a robust infotainment system includes an 8-inch navigation display, Hyundai’s mobile payment service, Bluelink, and phone projection capabilities, providing a convenient driving environment.
Despite significantly enhancing the product appeal by incorporating widely preferred specifications, Hyundai has set the sales price of the De Essential at 16.9 million won, making it competitively priced to allow more customers to experience the Casper. Vehicle purchases can be made through the Casper dedicated online site. (※ The Casper dedicated online site address is casper.hyundai.com)
To celebrate the launch of the Casper’s special trim, Hyundai has organized a variety of events.
A test drive event, where participants can be among the first to experience the De Essential trim, will be held nationwide at Hyundai Driving Lounges from the 17th (Monday) to the 31st (Monday). Registration for test drives is available through the Casper dedicated online site.
From the 6th (Thursday) to the 31st (Monday), an event titled ‘What’s in The Essential’ will take place on the Casper dedicated online site. Participants are invited to match images featuring the key specifications and sales price of the De Essential trim for a chance to win prizes.
Additionally, there is a ‘my case by CASPER’ prize event aimed at customers who take delivery of their vehicles. From the 20th (Thursday) to December 31st (Saturday), participants can film and share their car life videos with the Casper on their social media and the Casper online purchase review page for a chance to win prizes through a drawing.
Hyundai is operating the Casper Crew program whereby Casper customers who promote the vehicle’s attractiveness and their own driving tales, potentially leading to new customer purchases, will be rewarded with Blue Membership points that can be used to purchase customizing products.
Moreover, to assist customers who are hesitant about the online purchasing process, a purchase agency service is being offered. From contract to delivery, customers can conveniently purchase their vehicles via telephone consultation. (※ For more details, please check the Casper dedicated online site or contact the customer center at 080-500-6000)
A Hyundai official stated, “The Casper De Essential trim is equipped with an optimal combination of specifications preferred by customers at a reasonable price. We expect this new trim launch will further expand the Casper’s foothold in the entry SUV market.”
Lee Sang-jin daedusj@autodiary.kr