Renault Korea is focusing on expanding brand experience for customers through a variety of events at their flagship store, ‘Renault Seongsu’, as part of the ‘Play Renault’ brand campaign.
In the SBS entertainment program ‘Tim Mana Neun’, which aired on the 4th, the cast members visited Renault Seongsu, where the ‘Play Renault’ brand campaign is in progress, while driving the ‘New Renault Arkana’.
The cast members explored the ‘The Original’ Renault merchandise designed with French aesthetic sensibilities, including clothing, fashion accessories, and car models, before taking retro-style photos at the photo booth set up at Renault Seongsu. They also had an interview with engineer Na Jung-hoon, who has been handling vehicle maintenance at Renault Korea for 23 years.
Located in Seongsu-dong, Seoul, the Renault Korea flagship store, ‘Renault Seongsu’, is conducting the ‘Play Renault’ brand campaign to ensure customers can visit anytime without the need for new vehicle purchases. In June, various customer participation events are scheduled every Saturday.
On the 15th, a customer invitation event will be held to celebrate the entry of the lifestyle brand ‘NICE WEATHER’, which introduces a new consumer culture. NICE WEATHER is a lifestyle brand that stylishly showcases trendy culture and everyday consumer goods, garnering high popularity among the MZ generation.
The customer invitation event is planned as a gathering to share a lively lifestyle proposed by Renault and NICE WEATHER with participants. Throughout June, in celebration of NICE WEATHER’s entry, Renault Seongsu will hold a raffle event for visiting customers with prizes such as a NICE WEATHER fire extinguisher (3 winners), NICE WEATHER keychains (50 winners), NICE WEATHER socks (50 winners), and Renault reusable tumblers (100 winners), as well as a 10% discount promotion on ‘The Original’ Renault merchandise.
Events with brands participating in the Seongsu ‘1 Euro Project’ are scheduled for the 15th and 22nd. The 1 Euro Project is an urban regeneration initiative that allows brands to rent spaces for 1 Euro, creating new value in old spaces. Last May, Renault Seongsu held a plogging and yoga experience program for customers with brands participating in the 1 Euro Project.
Meanwhile, Renault Seongsu will also host a variety of customer events to commemorate the unveiling of Renault Korea’s new hybrid D SUV on June 27 at the ‘2024 Busan Mobility Show’.
Lee Sang-jin daedusj@autodiary.kr