Audi Korea announced that it has successfully wrapped up the ‘Audi Summer Tour 2024.’
The ‘Audi Summer Tour’ has been an annual pre-season marketing tour and training camp held in partnership with FC Bayern since 2014, and this year marks its ninth iteration. Particularly noteworthy is that FC Bayern visited Korea for the first time this year to face Premier League club Tottenham Hotspur in the friendly match entitled ‘2024 Coupang Play Series,’ generating significant buzz even before the match.
To commemorate the ‘Audi Summer Tour 2024’, Audi Korea hosted various customer participation events to offer unique brand experiences to its clients.
On the 2nd, during the ‘Audi Summer Tour FC Bayern Fan Meeting’ held at the Yeouido IFC Mall, players Kim Min-jae, Thomas Müller, and Konrad Laimer unveiled a special decal vehicle celebrating the Audi Summer Tour. The ‘Audi Q8 e-tron FC Bayern Concept’ vehicle, inspired by this season’s FC Bayern home uniform design, features a ‘Triple Red’ color that symbolizes the identity, emotion, and drama of the “Red” game. With the motto of ‘A Path for Inspiration and Progress,’ the vehicle, adorned with its new wrapping design, traversed the streets of Seoul, delivering a message of invitation to fans worldwide to draw inspiration from various cultures and commence the upcoming season with renewed energy.
Alongside the fan meeting event, the ‘Audi Summer Tour Lounge,’ running until the 4th, featured photogenic zones styled after FC Bayern players’ locker rooms and OX quiz games, drawing many visitors and creating an exciting atmosphere.
Additionally, from the 2nd to the 3rd, the ‘Audi Fan Zone’ was set up in the north square of the Seoul World Cup Stadium, providing customers who visited the venue with a new experience of engaging in football and cheering culture. Within the ‘Audi Fan Zone,’ the specially wrapped ‘Audi RS e-tron GT FC Bayern Concept’ vehicle and ‘The New Audi Q8 e-tron’ were on display, while various customer engagement activities, including a social media photo event and games to guess the acceleration performance (0→100km/h) of the ‘Audi RS e-tron GT’ in 3.3 seconds and the ‘Audi Q8 e-tron’ in 5.6 seconds, rewarded attendees with commemorative items from the Audi Summer Tour, thanking them for their support during the event.
Audi Korea plans to continue introducing diverse and proactive marketing activities to ensure more customers can experience the value and distinctive features of the Audi brand and products in the future.
Lee Sang-jin daedusj@autodiary.kr