Honda Korea announced on the 19th that it successfully held a ‘Coffee Home Brewing Class’ with Honda Accord Hybrid ambassador and actor Shin Jihyo at the Honda mobility cafe ‘The Go’ on the 17th.
In order to expand communication and touchpoints with customers, Honda Korea is conducting various cultural programs every month for the local community at The Go as a base. The Coffee Home Brewing Class, aimed at Honda customers as well as general consumers, is led by the main barista of The Go café and covers theoretical education on understanding coffee beans, the roasting and extraction processes, and tasting activities to help customers easily enjoy coffee brewing at home.
Actor Shin Jihyo, who is active as the Accord Hybrid ambassador and a coffee enthusiast, made a surprise appearance as a special barista during the event and introduced his own developed special menu ‘Peanut Butter Cream Latte’ recipe to participating customers, also holding a free tasting event for café visitors. The tasting event, which was limited in quantity, garnered enthusiastic responses from many customers and ended early.
Actor Shin Jihyo expressed, “I was delighted to participate in the special event at the mobility café The Go as a Honda ambassador. I hope The Go café receives more love as a place where customers can meet the Honda brand naturally in their daily lives and enjoy high-quality diverse coffee in a comfortable atmosphere.”
Meanwhile, the Coffee Home Brewing Class at The Go will continue until September, and anyone can apply in advance at the event booth of Honda mobility café The Go.
By Lee Sang-jin daedusj@autodiary.kr