Jeep will launch the strikingly vibrant ‘The New Wrangler Tuscaloosa Limited Edition’ in South Korea this September.
‘Tuscaloosa’ refers to one of Jeep’s lively special limited-edition colors, characterized by a deep and intense chromatic magenta shade (a highly saturated dark pink). When first released in 2021, it was a customization-only color available in the U.S. for an additional payment of $895 (approximately 1.2 million KRW), yet it generated significant buzz with over 30,000 orders. This popularity prompted Jeep to reintroduce it as a Wrangler-exclusive color to celebrate 4×4 Day on April 4, and consistent requests from local customers to include this color followed.
As a result, Jeep Korea will bring in a limited number of units of the Wrangler Tuscaloosa Limited Edition, with only 6,000 units produced worldwide this year, available on a first-come, first-served basis starting in early September. The limited-edition model is based on the new Wrangler Rubicon hardtop and will be enhanced with a Jeep genuine accessory package and a unique number to heighten its desirability and collector’s value.
The New Wrangler is Jeep’s ‘star model’ that showcases its unmatched off-road performance backed by over 80 years of 4×4 system technology. It boasts a refined exterior with a slimmer seven-slot grille, integrated stealth antenna, and new wheel designs that complement its vibrant colors.
In January, Jeep unveiled the refreshed New Wrangler in South Korea while introducing the new Anvil color for 2024, alongside previously available limited-edition colors like Earl, High Velocity, and Sarge Green.
Stellantis Korea’s General Director, Bang Sil, stated, “Jeep will continue to introduce limited editions and exclusive colors for customers who are unafraid to express their individuality,” and expressed excitement about meeting passionate customers who are not hesitant about bold choices.
The Wrangler Tuscaloosa Limited Edition is set for an official launch in early September, with further details to be announced later.
Lee Sang-jin daedusj@autodiary.kr