Mercedes-Benz’s official dealer, Hansung Motors, announced on the 23rd that from August 23 to September 13, it will operate a special popup store in department store spaces where customers can directly experience ‘The new E-Class’.
This event has been planned at department stores such as Lotte Department Store in Anseong and Galleria Department Store in Gwanggyo, allowing visitors to get up close and personal with Mercedes-Benz’s flagship sedan, ‘The new E-Class’.
The popup store at Lotte Department Store in Anseong will be open until September 13 at the main entrance on the first floor of the new building. Both ‘The new E-Class’ and ‘S-Class’ will be showcased, and all customers who complete a test drive after visiting the popup store will receive a Starbucks gift card.
Additionally, customers at Lotte Department Store Avenue L who purchase any Mercedes-Benz model, including the S-Class and Maybach, will receive Lotte Department Store gift certificates tailored to the model of the vehicle.
The Galleria Department Store Gwanggyo popup store will operate until August 25 on the first-floor gate. Alongside the display of ‘The new E-Class’, test drive opportunities for the ‘GLC’ and ‘The all-new CLE Coupe’ will also be provided.
Furthermore, until September 30, participants of the Kids Culture Center at Galleria Department Store Gwanggyo and customers of the wedding fair will receive a Mercedes-Benz Kids Collection package and Mercedes-Maybach wedding car service upon purchasing any Mercedes-Benz model.
During the event period, both Lotte Department Store Anseong and Galleria Department Store Gwanggyo will provide a Mercedes-Benz mini travel bag and golf bag set to all customers who purchase any Mercedes-Benz model.
A representative from Hansung Motors stated, “We planned this event to provide customers visiting the department stores with a closer experience of the quality and performance of Mercedes-Benz. We hope to strengthen our connection with customers through this popup store and promotions, enhancing the brand value of Mercedes-Benz.”
Lee Sang-jin daedusj@autodiary.kr