Encar.com officially shared behind-the-scenes cuts from the ad shoot featuring the cartoonist and broadcaster Kian84, who has been chosen as the model for their 2024 advertising campaign.
This ad campaign promotes the slogan “My Dream Car Platform, Encar”, expressing Kian84’s image of living confidently in his own unique style and the keyword “Dream”. After the release of the ad video, the witty slogan incorporating Kian84’s name, “Trust Encar for your car, buy and sell (8 go, 4 go)”, along with the stylish video and Kian84’s transformation into a dream car messenger has attracted significant attention.
In the revealed behind-the-scenes cuts, Kian84 is seen against a backdrop that evokes a dream-like quality with a black vehicle, showcasing his mysterious charm. Unlike his usual friendly and relaxed appearances on variety shows and YouTube content, in this ad shoot he flaunts a trendy and stylish wardrobe that reveals a professional model demeanor.
Other still images also capture Kian84’s hip charm in a surprising juxtaposition. Particularly, sitting in the car amid a noir film-like atmosphere grabs attention. On the day of the shoot, Kian84 reportedly impressed the staff by effortlessly executing various poses using the vehicle.
A representative from Encar.com stated, “This advertisement captures the trendy yet hip charm of Kian84, who navigates between broadcasting and art. It was planned to effectively convey the concept of ‘Dream’ through the model and the tagline ‘Trust Encar for your car, buy and sell (8 go, 4 go)’. Since the model has real-life experience buying and selling used cars, we hope Encar’s message resonates authentically with many consumers.”
Meanwhile, the new advertisement campaign video from Encar.com can be found across various channels including TV, official YouTube, and Instagram.
Lee Sang-jin daedusj@autodiary.kr