Hyundai Motor Company announced on June 14th (Friday) that it will sequentially release the ‘Hyundai SUV Original’ digital advertisement series, along with various promotions related to SUVs.
The Hyundai SUV Original is an online video advertisement series that introduces the diverse appeals and service benefits of the Hyundai SUV lineup through various genres such as romance, thriller, and comedy.
The Hyundai SUV Original features segments including ▲ ‘SUV Physical’, which presents a diverse range of choices from hybrids to N lines in a survival-variety show concept; ▲ ‘Safety Awakening’, which emphasizes basic safety features included in all trims with an occult concept; ▲ ‘Warranty Period’, which showcases a selectable warranty period and distance in a romantic concept; and ▲ ‘Blue Hands’, which illustrates Hyundai’s thorough maintenance infrastructure and emergency services in a thriller concept, among other genres like comedy and documentaries that showcase the charm of Hyundai SUVs.
(※ Occult genre: a genre that primarily deals with supernatural events, evil spirits, and the afterlife)
The series features actor Park Jung-min, known for his roles in the movie ‘Smuggling’ and the drama ‘Hell’, who brings a new style of performance to each episode, adding to the fun.
The Hyundai SUV Original can be viewed on Hyundai’s official YouTube and Instagram channels.
Alongside the digital ad release, Hyundai will also publish two episodes of the variety program ‘Random But Okay’, featuring broadcaster Haha, Oh My Girl’s Mimi, and creator Short Box, on YouTube in July.
‘Random But Okay’ follows the cast traveling around South Korea in Hyundai SUVs.
Additionally, Hyundai will hold a customer experience program titled ‘Two-Day Random Highway Journey’, where customers can travel with friends, family, or partners in a Hyundai SUV model of their choice (Kona, Tucson, or Santa Fe) in two rounds.
The first journey is scheduled for July 20th (Saturday) to 21st (Sunday), and applications were accepted until July 7th (Sunday). Applications for the second journey, departing on July 27th (Saturday) to 28th (Sunday), will be open until the 14th (Sunday).
Customers wishing to participate in the second journey can apply via the Hyundai Motor Company website and the My Hyundai app, with winners to be announced before July 19th (Friday).
A Hyundai representative stated, “We are pleased to introduce the diverse attractions of Hyundai SUVs through Hyundai SUV Original, and Hyundai will continue to offer reliable services and products to customers.”
Lee Sang-jin daedusj@autodiary.kr