BMW Korea sponsors key models such as the i7 and the new X2 in the SBS weekend drama ‘Good Partner.’
Launched on July 12, ‘Good Partner’ is a human legal drama centered around the cold yet fiery growth journey of a star divorce lawyer Cha Eun-kyung (played by Jang Na-ra) and a rookie lawyer Han Yu-ri (played by Nam Ji-hyun) who is facing divorce for the first time.
The story unfolds around divorce lawyers struggling to cope with unexpected separations, learning to fill each other’s deficiencies and grow together. With an engaging narrative and vibrant character relationships, the drama has received acclaim since its first episode, thanks to the remarkable performances of its cast.
BMW Korea is set to deliver the unique allure of the brand by supporting models that resonate with the characteristics of the characters in ‘Good Partner.’
The main character, the 17-year veteran divorce specialist lawyer Cha Eun-kyung (played by Jang Na-ra), drives the BMW i7, the company’s flagship electric sedan. The BMW i7 showcases a luxurious exterior that emphasizes an overwhelming presence and elegant feelings, along with a premium lounge-like interior. This luxury enhances the protagonist’s social stature and presence as a ‘must-have’ star lawyer adored by all.
The enthusiastic rookie lawyer Han Yu-ri (played by Nam Ji-hyun) pairs with the dynamic Sports Activity Coupe (SAC) BMW new X2. With its compact SUV dimensions that elegantly capture the intense silhouette of a coupe, the BMW new X2 dazzles with a sleek roofline extending to the rear and distinctively illuminated ‘BMW Iconic Glow’ radiator grille, highlighting the vibrant charm of a young lawyer starting her career.
Additionally, the trustworthy and inclusive lawyer Jeong Woo-jin (played by Kim Jun-han) showcases the BMW’s flagship Sports Activity Vehicle (SAV) X7, while Cha Eun-kyung’s warm-hearted husband Kim Ji-sang (played by Ji Seung-hyun), who embodies kindness and tenderness, drives the BMW premium sedan i5, increasing the viewing pleasure.
BMW Korea plans to broaden customer engagement and promote the brand’s charm through a variety of marketing activities in the future.
The SBS drama ‘Good Partner,’ prepared as a 16-episode series, airs every Friday and Saturday at 10 PM, beginning July 12, and is also available for re-watch on Netflix.
By Lee Sang-jin daedusj@autodiary.kr