Volvo Cars Korea announced a renewal of its official brand application (app) ‘Hey Volvo’, which will present smarter vehicle management features and Swedish lifestyle services.
Launched in 2020, the ‘Hey Volvo (Hej Volvo)’ app is a digital platform that combines real-time service center reservation functions, the industry’s first real-time maintenance notification service, vehicle information verification, event announcements, and test drive applications.
This update features the addition of a mileage log function and enhanced lifestyle content. With these updates, Volvo customers can efficiently manage their vehicles by using the mileage log feature to record mileage, vehicle-related expenses, and maintenance records.
Additionally, new menus for ‘Lifestyle’ and ‘Brand Collaborations’ have been introduced, providing content that allows users to experience the Swedish premium lifestyle along with Volvo brand and vehicle information. The ‘Lifestyle’ menu will offer suitable information for family-friendly accommodations and travel destinations, while the ‘Brand Collaborations’ menu will feature collaborative content with various brands that align with Swedish lifestyle.
Moreover, a new ‘Ladies Community’ menu has been established for Volvo’s female customers and prospects, providing a platform to share daily inspirations and energy.
Iman Sik Lee, Senior Vice President of Sales and Marketing at Volvo Cars Korea, stated, “We have renewed the ‘Hey Volvo’ app not only to strengthen vehicle-related services but also to suggest the unique lifestyle that Volvo offers as a Swedish premium brand. Volvo Cars Korea will continue to strive in various ways to provide diverse brand experiences and premium services.”
Meanwhile, to promote sustainable vehicle management, Volvo Cars Korea will hold a ‘Mileage Log Certification Event’ until the end of the year. This event, running from July 15 to December 31, offers customers who record their mileage logs and participate through the certification button in the Hey Volvo app a chance to win 30,000 won worth of mobile gas gift certificates through a monthly drawing. At the end of the year, two participants will be selected from all event participants to receive a Volvo lifestyle goods package worth 300,000 won. Additionally, various events will be introduced to celebrate the renewal of the Hey Volvo app.
Contact: Sang-jin Lee (daedusj@autodiary.kr)