Audi Korea announced a variety of customer participation events, including the Audi Summer Tour Lounge, fan meetings with FC Bayern players, and the Coupang Play series at the Seoul World Cup Stadium, to celebrate the ‘Audi Summer Tour 2024’.
The ‘Audi Summer Tour’ is a preseason marketing tour and training camp that Audi has conducted annually since 2014 in partnership with FC Bayern, marking its ninth edition this year. Notably, FC Bayern will be visiting South Korea for the first time during the ‘2024 Coupang Play Series’, where they will face off against English Premier League club Tottenham Hotspur in a friendly match.
To celebrate ‘Audi Summer Tour 2024’, Audi Korea will operate the ‘Audi Summer Tour Lounge’ from August 2nd to 4th on the South Atrium, Level 3 of IFC Mall in Yeouido. The lounge will showcase the ‘The New Audi Q8 e-tron FC Bayern Concept’ vehicle featuring the new season uniform design of the FC Bayern team, along with a total of three Audi electric vehicle models, including the Q4 e-tron. Various programs will be available for visiting customers, including an SNS photo event, an OX quiz related to the Audi Summer Tour, and test drives and consultations of various Audi vehicles. Customers who participate in the on-site event will have a chance to win various gifts prepared by Audi Korea, such as Audi x FC Bayern scarves, Audi Summer Tour tarpaulin bags, car air fresheners, phone straps, and sticker packs through a drawing and quiz participation.
A fan meeting event will also be held where fans can meet FC Bayern players directly. The ‘Audi Summer Tour 2024 FC Bayern Fan Meeting’ will take place on August 2nd at the Audi Summer Tour Lounge in IFC Mall, Yeouido. 40 customers selected from those who participated in the online event and test drive event on Audi Korea’s social media will have the opportunity to meet three FC Bayern players directly. The fan meeting will feature a talk program with FC Bayern players, an unveiling of the special-wrapped ‘The New Audi Q8 e-tron FC Bayern Concept’, and a signing event, along with various pre-event fan activities and cheering events with FC Bayern fans attending the venue.
Additionally, from August 2nd to 3rd at the north plaza of the Seoul World Cup Stadium, an ‘Audi Fan Zone’ will be set up. Soccer fans visiting the venue will be able to see the specially wrapped ‘Audi RS e-tron GT FC Bayern Concept’ and ‘The New Audi Q8 e-tron’, and enjoy various on-site participation events like SNS photo events and stopwatch games. Customers who participate in the SNS photo event over the two days will receive various souvenirs such as Audi x FC Bayern scarves, Audi x FC Bayern tarpaulin bags, tattoo stickers, and cheering tools as gifts through a drawing and first-come-first-served basis. On August 3rd, the game day, customers who participate in games at the Audi Fan Zone will have a chance to win signed soccer balls, jerseys, and Audi x FC Bayern scarves.
Meanwhile, to celebrate the release of ‘The New Audi Q8 e-tron’ alongside the ‘Audi Summer Tour 2024,’ Audi Korea will offer all customers who purchase the new model a door entry LED light embedded with the Audi and FC Bayern logos (for a limited time).
Moreover, Audi Korea is planning various marketing activities targeted at customers through its official dealer showrooms and social media channels to commemorate this ‘Audi Summer Tour 2024,’ and it aims to showcase a wide range of proactive marketing initiatives to allow more customers to experience the value and unique features of the Audi brand and its products.
Inquiries: Sang-jin Lee daedusj@autodiary.kr