LG Electronics leads the automotive industry’s trend of shifting from hardware-based solutions to software-centric approaches with its Software Defined Vehicle (SDV) solution, ‘LG αWare.’
On June 5th, LG Electronics participated in the global automotive technology expo ‘AutoTech Detroit 2024,’ held over two days in Detroit, USA. AutoTech is an event attended by automotive industry experts, marking LG’s first participation.
At this event, Valentin Zaniot, Head of the VS Software Solutions Team at LG Electronics, introduced the differentiated solution, LG αWare, under the theme ‘BEYOND THE ROAD: NAVIGATING THE SDV TRANSITION’, which received a favorable response.
LG αWare provides five key solutions in vehicles: ▲ PlayWare, ▲ MetaWare, ▲ VisionWare, ▲ BaseWare, and ▲ OpsWare.
「PlayWare」 is an entertainment solution that expands the customer’s living space into the vehicle, providing a differentiated high-definition and high-fidelity content experience to make traveling more valuable. LG has recently supplied the in-car webOS content platform (ACP, Automotive Content Platform) that allows comfortable access to LG channels, Netflix, and more in several domestically produced vehicles. It also offers an AI audio solution that delivers sound optimized for each type of content.
「MetaWare」 utilizes augmented reality (AR) and mixed reality (MR) technologies to provide useful information to drivers on various screens, including the augmented reality heads-up display (AR-HUD) in front of the driver’s windshield and the central panel.
「VisionWare」 refers to advanced driver assistance systems (ADAS) that analyze the behavior of the driver and passengers using AI algorithms, electronic control units, and camera sensors to prevent accidents in advance and assist with driving, including lane departure warning.
「BaseWare」 is a software platform that enhances the operating system (OS) performance of existing vehicles or supports the establishment of new platforms. It facilitates standardization for efficient vehicle platform development and offers solutions to comply with safety standards by function. Moreover, it supports real-time, stable vehicle management through wireless updating (OTA, Over The Air) capabilities.
「OpsWare」 is a system that assists developers across the entire software development process. It provides a collaborative environment for developers worldwide to work together in real-time from software design through development, deployment, and operation. As vehicle cybersecurity becomes increasingly significant with more stringent regulations, LG Electronics offers a differentiated cybersecurity service.
Earlier this year at CES 2024, LG Electronics announced that it views vehicles as ‘living spaces on wheels’ powered by SDV solutions. Through LG αWare, they plan to extend customer experience with a ‘Smart Life Solution’ that leads the future mobility market.
“We will present various solutions that provide differentiated customer experiences with future mobility technology, from vehicle components to SDV,” said Eunsuk Hyun, Head of the VC Division at LG Electronics.
Jang Jin Lee daedusj@autodiary.kr