Mercedes-Benz participated in the “League of Legends Hall of Fame 2024” press conference held on June 6 at the Shilla Hotel in Jangchung-dong, Seoul, to celebrate the induction of player Faker (Lee Sang-hyeok), who was selected as the first inductee into the “Hall of Fame” in a special way.
Faker was chosen as the inaugural inductee into the newly established “Hall of Fame” aimed to celebrate the world’s best League of Legends player, as officially announced by Riot Games on May 23.
At this conference, Mercedes-Benz commemorated Faker’s induction into the Hall of Fame by presenting him with a customized Mercedes-AMG SL 63 car key along with a special piece of art. This artwork, created in collaboration with a renowned design studio, depicts Faker standing next to the vehicle in the unique art style of League of Legends, and Matthias Eitler, the CEO of Mercedes-Benz Korea, attended the presentation ceremony on behalf of Mercedes-Benz.
Mercedes-Benz is set to deliver a one-of-a-kind AMG SL 63 Roadster made exclusively for Faker through its bespoke Manufaktur program, which offers tailored customization options such as unique paint, interior designs, and other specifications. The headrest of this vehicle features Faker’s signature, and the floor mats are inscribed with the “Hall of Fame” lettering.
Bettina Fetzer, Vice President of Communication and Marketing at Mercedes-Benz AG, stated, “Through our long partnership with Riot Games, we have created yet another special moment for esports. The handcrafted Mercedes-AMG SL 63 Roadster, made to honor Faker’s achievements, represents the highest performance and uniqueness that can embody his play style.”
Since 2020, Mercedes-Benz has been an official partner of League of Legends. The collaboration with Riot Games has expanded from the annual tournaments known as the ‘World Championship’ and ‘Mid-Season Invitational’ to include this ‘Hall of Fame’ induction. In addition to delivering the SL 63 Manufaktur vehicle, Mercedes-Benz will also release an official video commemorating Faker’s induction into the Hall of Fame.
Chris Greeley, Global Head of League of Legends Esports Strategy, expressed, “We are pleased that Mercedes-Benz has become a partner of the Hall of Fame. The custom car for Faker serves as the perfect vehicle to celebrate his induction into the Hall of Fame, highlighting Mercedes-Benz’s appreciation for League of Legends.”
Meanwhile, Riot Games plans to select and induct a new player into the Hall of Fame each year.
Lee Sang-jin daedusj@autodiary.kr