The global headquarters has recognized Volvo Korea’s manpower.
Recently, the marketing manager of Volvo Korea was promoted to Volvo APAC (Asia Pacific) and left for their new position. The Swedish Volvo headquarters acknowledged the capabilities of the Korean market, leading to local staff receiving recognition and moving to the APAC office.
Volvo Korea’s sales skyrocketed from 1,760 units in 2012 to 14,431 units in 2022, achieving more than eight times growth in just a decade. This rapid sales growth has positioned Volvo alongside German brands, making it one of the top three import car brands in Korea. As a result of increased sales in the domestic market, its global sales ranking jumped to 9th as of 2022.
As Volvo increases its market share in a fiercely competitive domestic automotive market dominated by German brands, the Volvo Korea staff’s professionalism is being recognized, leading to this personnel move.
By Lee Sang-jin daedusj@autodiary.kr