BYD’s brand value is estimated at 13.85 trillion won.
According to the recent report titled ‘2024 Kantar BrandZ Most Valuable Global Brands’ published by Kantar, a global marketing data and analytics company, BYD’s brand value is assessed at approximately $10.54 billion (about 13.85 trillion won), placing it among the top 10 global automotive brands for the second consecutive year.
BYD is a global company that has established a worldwide presence in four main industrial sectors: automotive, rail, new energy, and electronics. In 2023, it sold over 3.02 million eco-friendly vehicles, with exports increasing by 334% compared to the previous year. To date, BYD has sold more than 7.6 million eco-friendly vehicles (NEVs).
In addition, BYD introduced its fifth-generation DM (Dual Mode) PHEV technology this year, showcasing world-class performance. It is expanding its reputation as a respected global brand by being an official partner of the ‘UEFA Euro 2024’ and a regional partner of ‘Copa America 2024.’ Furthermore, based on its development philosophy that prioritizes technology and innovation, BYD is stepping up the launch of high-quality, high-performance eco-friendly vehicles to provide a greener and smarter mobility experience worldwide.
Meanwhile, Kantar BrandZ provides authoritative rankings and analyses of global brands through the world’s largest consumer-centric brand value evaluation system.
Lee Sang-jin daedusj@autodiary.kr