Porsche’s official dealer, SSCL (Stuttgart Sports Car), announced on the 19th that it has implemented a cloud-based Customer Relationship Management (CRM) system. Through this, SSCL aims to innovate its operations across the largest SSCL network in Korea and maximize customer experience.
SSCL has been leading the introduction of the CRM system since January; it is the only domestic Porsche dealer to do so in order to enhance efficiency in managing existing and new customers and improve the SSCL network infrastructure. The decision was made to integrate data generated during the customer’s vehicle purchase journey in order to provide differentiated customer experiences and personalized services.
SSCL plans to organically operate its network by integrating information from its 9 nationwide showrooms, 6 service centers, and used car certification centers, ensuring a clear data-driven customer experience and services. By consolidating scattered customer data into the cloud, it becomes easier to establish customer-centric services. Most importantly, this allows for personalized service offerings tailored to individual customer needs and interests, along with automated notifications for regular vehicle inspections, promotions, and events.
With the introduction of this CRM system, customers will receive various updates during the waiting process from vehicle contract to delivery through newsletters and the official SSCL KakaoTalk channel. Even after vehicle delivery, timely information will be conveniently provided, removing the need for direct visits or inquiries to the service center.
SSCL expects to significantly enhance customer satisfaction by analyzing the vehicle purchase journey based on data to develop personalized services. Ultimately, it is expected to play a crucial role in enhancing the efficiency of SSCL’s network operations and providing a differentiated customer experience through close communication with customers.
CEO Yoo Jong-han expressed, “I am pleased that SSCL, the first to introduce Porsche to Korea, achieves another first experience and innovation with this CRM system,” adding, “We promise that our showrooms and service centers will evolve beyond their traditional roles to become hubs of customer experience, delivering the best customer experience possible.”
Meanwhile, SSCL, based in the Gangnam district, possesses the largest network in Korea, and has recently expanded its reach into the northern region to provide more customers with premium services and experiences.
Contact: Lee Sang-jin daedusj@auttodiary.kr