LG Uplus has unveiled an interactive outdoor advertising campaign that allows customers to generate smartphone wallpapers using AI technology.
Recently, LG Uplus publicly announced its new slogan ‘Growth Leading AX Company’, which signifies its aim to become a company that drives customer growth through AI transformation, accelerating AI-centric innovations across all B2C and B2B business areas. They are also implementing the ‘ixi Production’ project, which integrates AI throughout the entire customer journey in marketing.
As part of this project, following the launch of a TV commercial made entirely with 100% 3D technology and AI generation techniques—without the use of filming equipment, models, props, or filming locations—LG Uplus now presents a first-of-its-kind O2O (Offline to Online) advertisement in the country where customers can directly input AI prompts to create wallpapers for their smartphones.
The outdoor ads installed at 18 bus shelters throughout Seoul feature phrases that define a futuristic city, along with QR codes linking to an AI prompt website. Customers can scan the QR code with their smartphones, access the website, and fill in blanks describing a futuristic city, which the AI will then use to generate a corresponding wallpaper image. LG Uplus’s in-house AI technology, ‘ixi’, is utilized in this process.
The prompts are the AI command inputs used to create images with ixi. Customers can choose from seven different prompts: cyberpunk, space opera, romantic fantasy, magical fantasy, animation, retro, and city pop. After selecting a prompt, they can download the uniquely generated wallpaper images according to their choice and use them as backgrounds or share them with friends.
An LG Uplus representative explained, “To handle generative AI, one must go through the process of writing AI prompts, which may seem unfamiliar to the general public. This O2O outdoor advertising was conceived to allow customers to easily and enjoyably experience generative AI.”
In just six days since the launch of this outdoor advertisement, the number of generated images exceeded 35,000, and the re-participation rate using the ‘regenerate’ feature reached 33%. Customers engaging with the experience shared positive feedback, saying things like ‘It looks like a city from a movie’ and ‘The AI images are truly fascinating the more I see them.’
Meanwhile, LG Uplus is running a promotion on its official Instagram account where customers can create wallpapers via the AI prompt site and share them on social media. Participants have a chance to win various prizes, including LG StandBy Me.
Kim Hee-jin, head of LG Uplus’s Integrated Brand Marketing Team, noted, “This O2O advertisement is a customer participation promotion made possible by LG Uplus’s AI technology, ‘ixi,’ which can generate countless images based on different prompts. We plan to continue offering various ixi production activities that allow customers to easily and enjoyably experience AI, thereby creating distinct customer value.”
Lee Sang-jin daedusj@autodiary.kr