BMW Korea successfully wrapped up the ‘BMW M Track Day 2024’, held from the 21st to the 23rd at the BMW Driving Center in Yeongjongdo, Incheon.
The BMW M Track Day is an event designed for M owners and potential customers, offering various programs to experience the exceptional performance and exhilarating joy of driving that BMW’s high-performance M models provide.
Over 400 attendees enjoyed multiple programs that allowed them to fully experience the explosive performance of BMW M models through track driving, drift experiences, and gymkhana racing. Participants had the chance to drive not only high-performance internal combustion engine vehicles like the BMW M2, M3, and M4, but also high-performance electric models such as the BMW i4 M50, experiencing the unique pleasures of electric driving.
BMW Korea set up a closed room within the BMW Driving Center showroom, offering attendees the opportunity to get up close to the BMW New M4 Competition Coupe. Scheduled for release later this year, the BMW New M4 Competition Coupe has evolved into a more powerful and sporty model thanks to its recent updates.
Additionally, the event featured a range of side programs for companions, including a scenic drive to enjoy the coastal landscapes of Yeongjongdo and a custom graffiti t-shirt class, enriching the overall festivities.
Looking ahead, BMW Korea plans to continue providing differentiated brand experiences to BMW M customers through various events, including the BMW M Track Day.
Jang, Sang-jin daedusj@autodiary.kr