Volvo Cars Korea has announced the launch of ‘Hej, Familj’, a customer loyalty program that allows families to experience a Swedish luxury lifestyle.
‘Hej, Familj’ is an invite-only event that Volvo Cars Korea has been conducting since 2018, focused on promoting a Swedish lifestyle that emphasizes family and connection with nature. The 2024 edition of ‘Hej, Familj’ is themed around ‘Better Life,’ created to give families opportunities to spend more precious and meaningful time together.
‘Hej, Familj 2024’ will kick off in June at Yangyang Seorakwon and will take place monthly until September at a total of five luxury hotels and exclusive pensions, each featuring different themes. Participants will enjoy customized services at these accommodations, including private heated pools, outdoor jacuzzis, and bonfire packages, along with special welcome gifts from Volvo Cars that enable them to experience the premium Swedish lifestyle.
Iman Sik, Vice President of Sales and Marketing at Volvo Cars Korea, expressed, “We aimed to allow more customers to experience Volvo’s unique Swedish lifestyle, which is why we planned the ‘Hej, Familj’ program this year. I hope families can share the special way of living and new levels of relaxation and joy that Volvo suggests.”
Applications for ‘Hej, Familj 2024’ will open on May 2 for Yangyang Seorakwon, with subsequent openings on June 1, July 1, and August 1 via the Volvo Lifestyle Shop website. Eligibility to apply is limited to customers purchasing new Volvo vehicles, and information about eligible models and requirements can be found on the event page. A total of 800 family teams will be chosen through a lottery process.
Contact: Lee Sang-jin, daedusj@autodiary.kr