Audi Korea announced that the ‘Audi Q4 40 e-tron’ and ‘Audi Q4 Sportback 40 e-tron’ achieved a total of 325 units sold in April, making them the best-selling German premium imported electric vehicles for two consecutive months (according to the Korea Automobile Importers Association).
According to the Korea Automobile Importers Association, the ‘Audi Q4 40 e-tron’ and ‘Audi Q4 Sportback 40 e-tron’ were delivered to customers with 239 and 86 units sold respectively, totaling 325 units, making them the most sold models among German premium imported electric car brands.
The ‘Audi Q4 40 e-tron’ and ‘Audi Q4 Sportback 40 e-tron’ are Audi’s first compact segment all-electric SUVs and the first Audi models based on the MEB platform. Within two months of their domestic launch, all units were sold, cementing their position as popular models that drive the democratization of premium electric vehicles among domestic consumers.
The ‘Audi Q4 40 e-tron’ and ‘Audi Q4 Sportback 40 e-tron’ boast a combined peak output of 204 horsepower and a maximum torque of 31.6 kg·m, showcasing sporty driving performance with a top speed of 160 km/h (safety limit). Both models are equipped with an 82 kWh lithium-ion battery, offering a range of 411 km for the ‘Audi Q4 40 e-tron’ and 409 km for the ‘Audi Q4 Sportback 40 e-tron’ on a single charge, making them suitable for various driving scenarios, from daily commutes to long-distance trips.
The price of the ‘Audi Q4 40 e-tron’ is 61,700,000 KRW, while the ‘Audi Q4 40 e-tron Premium’ is priced at 68,700,000 KRW. The ‘Audi Q4 Sportback 40 e-tron’ is set at 65,700,000 KRW, with the ‘Audi Q4 Sportback 40 e-tron Premium’ at 72,700,000 KRW. Both Audi Q4 e-tron models qualify for electric vehicle subsidies provided by the government and local authorities. For 2024, the national government subsidy is 1,960,000 KRW for the ‘Audi Q4 40 e-tron’ and 1,980,000 KRW for the ‘Audi Q4 Sportback 40 e-tron.’
Regarding local subsidies, both models receive 450,000 KRW in Seoul, and in Geochang, Gyeongnam, the SUV model gets 3,430,000 KRW while the Sportback model receives 3,470,000 KRW. Thus, applying the Seoul standard, consumers can purchase the Q4 40 e-tron for 59,290,000 KRW and for 56,310,000 KRW using the Geochang standard. For the Q4 Sportback 40 e-tron, the purchase price is 63,270,000 KRW under the Seoul standard and 60,250,000 KRW under the Geochang standard. (Prices shown are for the base trim, inclusive of VAT; prices may vary with selected options.)
Meanwhile, Audi Korea is making multifaceted efforts to meet consumers’ diverse needs and secure sustainable growth opportunities in the Korean market, in light of the changes in the automotive market centered on electrification and digitalization.
Customers who own Audi electric vehicles can utilize the e-tron-specific menu in the ‘My Audi World’ application to find and reserve charging stations, check charging completion status, link a credit card to the e-tron charging credit card, and confirm remaining balances for easier vehicle charging. Additionally, a charging service called ‘Charging on Demand’ is provided for customers who are unable to charge their vehicles directly, available weekdays from 10 AM to 4 PM.
Audi Korea provides an 8-year or 160,000 km warranty on all Audi e-tron batteries, while general components including the drive motor and other power transmission parts are guaranteed for 5 years or 150,000 km—one of the industry’s best warranties. This is expected to reduce vehicle operating costs for Audi e-tron customers throughout their ownership experience.
Furthermore, Audi Korea continues to invest in the expansion of electric vehicle service infrastructure, including facility enhancements, training specialized technicians, and automating parts management systems. As of May 2024, Audi operates 31 service centers with electric vehicle repair capabilities and 14 high-voltage battery maintenance centers. In a commitment to customer convenience, Audi ensures that when customers utilize non-designated service centers, dealers will relocate vehicles to authorized e-tron service centers to provide necessary A/S services.
Additionally, Audi has established a systematic certification program to cultivate specialized personnel in electric vehicles. Technicians specializing in electric vehicles are categorized as Electric Vehicle Specialists (EIP), High Voltage Technicians (HVT), Advanced, and High Voltage Experts (HVE). Currently, Audi has a pool of approximately 900 specialized personnel in these fields, continuously striving to develop experts through structured processes.
Jin Sang Lee – daedusj@autodiary.kr