Renault Korea is continuing its brand campaign at the flagship store ‘Renault Seongsu’ throughout this year, following the brand transformation in early April.
Renault Korea is running the ‘Play Renault’ brand campaign targeting weekend visitors at the Renault Seongsu showroom, located in the trendy Seongsu-dong district of Seoul.
The Play Renault campaign allows customers to visit Renault Seongsu at their leisure, without the necessity to purchase a new car, featuring various brand experience programs every weekend.
On the upcoming weekend, the 25th, Renault Seongsu will host events in collaboration with brands participating in the ‘1 Euro Project,’ including ▲ plogging (walking while picking up trash) ▲ meditation and yoga experience programs. The 1 Euro Project aims to create new value in old spaces by allowing brands to set up shop for a rent of just 1 euro.
In June, Renault Seongsu is set to welcome lifestyle brand ‘NICE WEATHER,’ which introduces new consumer culture. Goods from ‘The Original’ Renault merchandise, such as clothing and fashion accessories with a French design sensibility, as well as car models, will be displayed alongside NICE WEATHER products, with various connected events planned.
Visitors to Renault Seongsu can enjoy the photo booth for free on both weekends and weekdays. The photo booth, featuring a retro European vibe, will be available until mid-June. The famous French dessert café ‘Yan Kubre’ is also located on the second floor of Renault Seongsu, providing a great option for café-goers. Additionally, outdoor terrace seating is available.
Director Ha Eun-young from Renault Korea stated, “As evident from the phrase ‘a car for every day (voiture à vivre),’ Renault strives to be a mobility brand that brings about change and innovation at close proximity to our customers’ daily lives,