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Celebrating 27 Years of Customer Satisfaction: SK Telecom Enhances T Membership Benefits

‘Shake Shack, a partner of T Membership’

On the 30th, SK Telecom announced plans to double the benefits of T Membership in June to celebrate their 27 consecutive years at the top of the National Customer Satisfaction Index (NCSI).

T Membership provides a variety of discounts, rewards, and exciting monthly events such as ‘T Day’, ‘0 Day’ for the MZ generation, and ‘VIP PICK’ exclusively for VIP customers.

During June’s T Day, extraordinary benefits include ▲30% off all Shake Shack products ▲500 won discount for every 1,000 won spent at Paris Baguette ▲50% off for takeout at Domino’s Pizza ▲50% off for takeout at Pizza Hut ▲40% off at Dunkin’ ▲50% off on Ediya Americano.* Additionally, a new 30% discount applies to orders over 30,000 won at SK Store.

In celebration of the 25th anniversary of the partnership with Paris Baguette, a 7,000 won discount coupon will be available to 250,000 T Membership members for purchases over 20,000 won throughout June. The coupon can also be used during T Day, but cannot be combined with T Day benefits.

The ‘0 Day’ event, offering benefits to customers aged 13 to 34 on the 10th, 20th, and 30th of every month, has also increased the number of winners. In June’s 0 Day, benefits will be expanded to a maximum of 270,000 people with items like ▲5,000 won gift card for Daiso ▲one Americano from Compose Coffee ▲one sweet strawberry tanghulu from Sweet Wang.

Furthermore, the benefits for VIP grade customers have also been enhanced. The June VIP PICK includes ▲10,000 won discount coupon for Baedal Minjok’s ‘Pelicana Chicken’ and ▲5,000 won discount coupon for 11st, with the number of recipients increased to 20,000 and 50,000 respectively. A Starbucks gift icon benefit has also been added, providing iced Americano coupons to the first 70,000 recipients.

SKT is conducting an event on the T Membership app called ‘Receive prizes by consenting to receive promotional information & app push notifications.’ This event will distribute prizes to around 40,000 people throughout June, with the grand prize of a Galaxy S24 Ultra awarded to 7 lucky winners.

Yoon Jae-woong, in charge of SK Telecom MNO AI Services, stated, “To celebrate our 27th consecutive year at the top of the NCSI, we have prepared amazing perks with high discount rates, winning probabilities, and various benefit brands that will make customers say, ‘Wow, SKT T Membership benefits really deliver!’”

Lee Sang-jin daedusj@autodiary.kr

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