The popular character ‘Muno’ is making waves at the ‘Muno’s Spring Picnic’ pop-up exhibition, which has attracted over 250,000 visitors since its opening on the 30th of last month, just 12 days in.
Timed with the Yeouido Spring Flower Festival, the exhibition is themed around “A Spring Picnic with Muno” and is designed as a vibrant space where guests can experience Muno’s playful charm. Notably, the ‘Royal Flower Muno Photo Zone,’ featuring four Muno sculptures including a massive 4-meter Muno, along with multiple photo zones offered against the backdrop of cherry blossoms by the Han River, has become a hot spot on social media, drawing a significant response from cherry blossom visitors.
Additionally, attendees are creating unique spring memories through various events like a Muno claw machine game, a drawing contest to create personalized Munos, a treasure hunt to find hidden cherry blossom Munos, and a Muno four-cut photo booth. The picnic area, adorned with Muno-themed picnic chairs and parasols, offers the perfect place for families, couples, and friends to relax and enjoy food together, embodying the essence of small, everyday healing in the beautiful spring weather.
The ‘Muno Store,’ showcasing 50 different Muno merchandise, has also seen a steady flow of visitors. Among the standout items are Muno’s signature products like emoticon mouse pads and acrylic keyrings, which have sold out due to their popularity among the younger generation and ‘kidult’ customers. Furthermore, the experiential zone for the ‘Amu Muno’ emoticons launched on KakaoTalk on March 29 has attracted many visitors who resonate with the witty daily life of the brave MZ character, ‘Muno.’
Visitors who attended the ‘Muno’s Spring Picnic’ pop-up expressed enthusiastic feedback, stating, “I came to the Yeouido Hangang Park for the cherry blossoms but had an unexpected and fun experience meeting Muno in an unexpected place,” and, “From the Muno treasure hunt to the Muno Store, there were so many activities to enjoy with my family, making it easy to feel Muno’s diverse charms vividly.”
Meanwhile, Muno continues to build a solid presence in the domestic character industry through active online and offline activities. Last July, about 50,000 visitors attended the Muno pop-up store at Daily & Daily in Gangnam, and the character received high interest at the Seoul Illustration Fair and Character Licensing Fair held at COEX during the same month.
Kim Da-rim, IMC manager at LG Uplus, expressed, “We are very pleased to showcase Muno’s diverse charm through this large-scale pop-up exhibition and offer a beautiful spring day alongside various programs that allow consumers to participate. We will strive to ensure Muno becomes a relatable character for everyone, regardless of age or gender, through active online and offline initiatives and differentiated marketing campaigns.”
Lee Sang-jin daedusj@autodiary.kr