Porsche Korea announced that on the 18th, they held a grant award ceremony for the “Porsche Future Heritage” program at the Korea House located in Jung-gu, Seoul, in partnership with the Korean Cultural Heritage Foundation to support national intangible asset preservation.
Now in its third year, “Porsche Future Heritage” is one of the “Porsche Do Dream” social contribution campaigns, capturing the brand identity of tradition and innovation. It aims to widely communicate the value of South Korea’s important national heritage and establish a systematic environment for the succession of intangible cultural heritage.
Porsche Korea has increased its support from 30 million won last year to 65 million won this year, expanding the reach of beneficiaries. Nine individuals in the functional and performing arts will receive 5 million won each, and an organization in the traditional performing arts will receive 10 million won.
The award ceremony was attended by Porsche Korea CEO Holger Geissler, the director of the Korean Cultural Heritage Foundation, Choi Young-chang, and grant recipients, who shared the importance of cultural heritage preservation and the need for a stable succession environment for future generations to experience the unique value of traditions.
This year’s selected categories include six functional folklore arts such as cast iron crafts, traditional silk craftsmanship, royal family ceremonial attire making, lacquer work, Buddhist painting, and ceremonial hat making, along with three performing arts categories including Seodo song, daegeum jeongak, and gasa. Additionally, organizations such as the National Intangible Cultural Heritage Gurye Jansu Nongak Preservation Society and the Jinju Geommu Preservation Society were chosen.
Porsche Korea CEO Holger Geissler stated, “It is the responsibility and duty of the current generation to preserve the perfect techniques of hundreds of years of traditional culture and pass them on to future generations,” adding, “We will continue our efforts to activate cultural transmission so that precious Korean national heritage is not interrupted, allowing for the flourishing of Korean traditional culture to create future value and inspire new dreams.”
Meanwhile, Porsche Korea has also presented various cultural education projects such as “Visit My Dream Classroom” in collaboration with holders of national intangible cultural heritage and educational professionals. They recently showcased a project commemorating the 140th anniversary of Korea-Germany relations titled “1899, The Gift Sent to Prince Heinrich,” and have donated a total of 810 million won to the Korean Cultural Heritage Foundation for the “Porsche Future Heritage” initiative to date.
Lee Sang-jin daedusj@autodiary.kr