Harman International Korea offers a top-class auditory experience within the vehicle through the enhanced Bang & Olufsen Premier 3D Sound System technology found in the 2024 Genesis G90.
The 2024 G90 features the Bang & Olufsen Premier 3D Sound System, a state-of-the-art audio technology developed through collaboration between Genesis and Harman’s engineers, delivering a premium sound experience that is befitting of a luxury sedan.
The standout feature of the G90 Bang & Olufsen Premier 3D Sound System is the Virtual Venue Live. This technology measures the acoustic characteristics of renowned performance venues accurately and reproduces them inside the vehicle via algorithms. The application of Virtual Venue Live in the G90 includes eight microphones and a total of 23 speakers, analyzing in real-time the audio signals within the cabin. This technology creates optimal sound effects for music, as well as for passengers’ voices and applause, offering a listening experience akin to being in a live performance venue.
In the newly launched 2024 G90, ‘Bang & Olufsen Home’, which virtually recreates a reference sound listening area, and the world-famous ‘Boston Symphony Hall’ have been enhanced with the addition of the iconic ‘Wembley Stadium’ in the UK, one of the most significant sports and music venues globally.
Wembley Stadium, which reached its peak fame during the 1985 ‘Live Aid’ multi-act charity concert, has become embedded with a musical identity. Music fans fondly recall the emotional moments from globally recognized performances by artists such as Ed Sheeran, Madonna, Harry Styles, Taylor Swift, and BTS. The audio engineers from Genesis and Bang & Olufsen have captured the unique sound signature of Wembley, employing Virtual Venue Live technology to recreate that sound in the G90’s interior, allowing any music choice to evoke the intense emotions experienced in a live performance at Wembley.
Moreover, the 2024 Genesis G90 now offers Dolby Atmos audio as well. The speaker configuration of the Bang & Olufsen sound system is mapped with Dolby Atmos sound sources, providing an unprecedented level of immersion and delivering a completely new listening experience with realistic sound.
The Bang & Olufsen Premier 3D Sound System in the Genesis G90 incorporates various advanced audio technologies that enrich the sound experience. With Harman’s proprietary QuantumLogic Immersion 3D Surround technology, it offers outstanding spatial perception, and the surround sound effects can be adjusted in 10 levels, enabling customization for each sound setting.
Additionally, drivers and passengers can experience standout audio technology imbued with the unique DNA of Bang & Olufsen. The Acoustic Lens Technology (ALT) tweeter, designed specially for the Genesis G90, expands the sweet spot, providing uniform and distortion-free sound regardless of passenger positioning. The intuitive graphic sound control user interface known as BeoSonic allows both the driver and passengers to adjust the sound with just a fingertip.
Furthermore, the Genesis G90’s Bang & Olufsen sound system is the first automotive audio system to receive high-resolution audio certification. This certification process tests and verifies that sound recording, playback, and signal processing meet strict standards, ensuring an exceptional level of audio performance.
By Sang-jin, daedusj@autodiary.kr