A new breeze is blowing in the automobile market. It’s the advent of on-site services. For customers who find it difficult to visit service centers due to busy schedules, technicians visit their location to check the car, and in instances where customers cannot visit the service center, a direct transport service is also available.
Hyundai operates a ‘Before Service’ program that sends technicians to check customers’ cars at requested locations such as apartment complexes, government offices, or corporate clients. They inspect the vehicle and recommend service center visits if any issues are detected.
Audi is also implementing a transport service to service centers for customers purchasing 2024 models. This transport service is provided free of charge up to three times during the five-year warranty period, allowing customers who cannot visit the service center to utilize transportation services at their convenience within the warranty period.
Lotus, which is building a network in the domestic market, is planning to roll out a transport service called ‘Self Loader.’ Specific details regarding the Self Loader will likely be revealed when the Emira and Eletra models are delivered. Additionally, Lotus Korea is considering a mobility service that will allow customers to receive maintenance support throughout the country to enhance service convenience.
The on-site services offered by automotive brands reduce opportunity costs for customers and have emerged as a new type of customized service. It’s worth noting whether these on-site services will bring about a new trend in the automotive market.
Lee Sang-jin daedusj@autodiary.kr