Audi Korea has announced that it will support MBC’s Friday-Saturday drama ‘Wonderful World’ with a lineup of six representative vehicles, including Audi’s premium midsize sedan ‘Audi A6’ and the all-electric ‘Audi Q4 e-tron’.
Starting March 1, with its premiere, the drama ‘Wonderful World’ will feature Audi’s brand performance electric model, ‘Audi RS e-tron GT’, along with the all-electric SUV ‘Audi Q4 e-tron’, the compact SUV model ‘Audi Q2’, the premium SUV ‘Audi Q7’, and the premium sedan ‘Audi A6’ and ‘Audi A8 L’.
Starring actors Kim Nam-joo and Cha Eun-woo, ‘Wonderful World’ is a human mystery drama where Eun Soo-hyun (played by Kim Nam-joo) unravels the secrets surrounding the murder of her son. This series is particularly noteworthy as it marks Kim Nam-joo’s return to television after six years and features a transformative performance alongside Cha Eun-woo (in the role of Kwon Sun-yool). The drama has garnered much attention even before its release. ‘Wonderful World’ achieved a nationwide rating of 6.1% in just two episodes, becoming a beloved 14-episode series.
Audi Korea is providing vehicles suited to the characters and settings of the show. The female lead, Eun Soo-hyun, drives the ‘Audi A6’, a sleek and premium business sedan equipped with the latest convenience features, perfectly aligning with her character as a successful psychology professor and author.
The all-electric compact SUV ‘Audi Q4 e-tron’, driven by the male lead Kwon Sun-yool, showcases a stylish urban-inspired design paired with sporty performance, agile handling, and outstanding safety features.
The character of Kang Soo-ho, Eun Soo-hyun’s husband, drives the ‘Audi A8 L’, which combines upgraded design with the latest safety and convenience functions, demonstrating the essence of Audi’s luxury class for the comfort of both driver and passengers. Additionally, supporting characters Yoon Hye-geum, Hong Soo-jin, and Han Yoo-ri will be seen driving Audi’s premium SUV model ‘Audi Q7’, the compact SUV ‘Audi Q2’, and the high-performance all-electric ‘RS e-tron GT’, respectively. Notably, the ‘Audi RS e-tron GT’ represents the pinnacle of Audi’s design and technology, boasting not only an emotional design but also dynamic driving performance through innovative technologies.
Meanwhile, Audi plans to continue its diverse and proactive marketing efforts to ensure that more customers can experience Audi’s progressive premium lifestyle and the appeal of its key models through this partnership in ‘Wonderful World’ and beyond.
Lee Sang-jin daedusj@autodiary.kr