Bentley Seoul is hosting the ‘Bentley x Hyundai Luxury Lifestyle Fair 2024’ from March 28 (Thursday) to March 31 (Sunday) at the Bentley Tower in Dongdaemun-gu, Seoul.
The Bentley x Hyundai Luxury Lifestyle Fair 2024 is a luxury pop-up fair organized by Bentley Seoul and Hyundai Department Store, featuring renowned luxury brands located in the department store, which will be set up in boutique pop-ups at the Bentley Tower under the theme of ‘Quiet Luxury’ and provide experiences of both luxury brands and the Bentley brand.
This event marks the first luxury fair in the automotive industry and is also the first boutique pop-up event conducted by participating brands outside of a department store, aiming to set a new standard for luxury fairs while effectively showcasing Bentley’s brand strategy that encompasses luxury lifestyle.
The theme of this luxury lifestyle fair is ‘Quiet Luxury,’ showcasing a variety of luxury brands that, much like Bentley, radiate elegance without being overt.
Participating brands in this luxury fair include ▲ Acqua di Parma ▲ Akris ▲ Barrie ▲ Astier de Villatte ▲ Canali, and visitors can explore the boutique pop-ups of these participating brands set up alongside Bentley models on each floor of the Bentley Tower.
On the 4th floor Experience Lounge, the limited edition special model ‘Bentley Continental GT Korea Limited Edition,’ created in collaboration with Korean artists through Bentley Mulliner Bespoke, will be exhibited, unveiled for the first time ever to Korean customers.
Additionally, customers visiting the luxury fair will receive special gifts and purchase benefits organized by Hyundai Department Store and each brand, while Bentley Seoul offers a variety of programs to help customers understand and experience Bentley, including introductions to the Bentley brand and vehicles, docent tours of the Korea Limited Edition, and test drive programs.
Customers wishing to attend the ‘Bentley x Hyundai Luxury Lifestyle Fair 2024’ can inquire through the official Bentley Seoul website (https://bentleyseoul.co.kr/) or the Bentley Seoul customer center.
Jang Jin, daedusj@autodiary.kr