Volvo Cars Korea announced on the 22nd that it will participate in the global Earth Hour campaign to combat the global climate crisis and take action for a sustainable Earth.
Earth Hour is a global nature conservation campaign organized by the World Wide Fund for Nature (WWF) to raise awareness of the seriousness of climate change and natural destruction. It engages landmarks, corporations, and citizens from over 190 countries, making it the largest environmental movement in the world.
Volvo Cars Korea aims to achieve carbon neutrality by 2040 and is conducting various eco-friendly activities for a sustainable future. The participation in Earth Hour is part of these efforts. The Earth Hour event by Volvo Cars Korea will take place on the evening of the 23rd (Saturday) from 8:30 PM for one hour, during which all indoor and outdoor lighting, except for essential lights, will be turned off in all showrooms and service centers nationwide, including the office.
CEO Lee Yun-mo of Volvo Cars Korea stated, “As a brand that considers sustainability to be a core value for the future, we have decided to participate in Earth Hour to think about actions that can reduce the impact of climate change through the act of turning off lights and to reflect on actions towards the Earth.” He added, “In the future, Volvo Cars will actively carry out various eco-friendly activities not only for safety on the road but also for the safety of the planet and the sustainable future.”
Meanwhile, following its eco-friendly vision to achieve carbon neutrality by 2040, Volvo Cars Korea is actively engaging in various eco-friendly initiatives. They declared a limitation on the use of disposable plastics across the company in 2019, making it the first in the industry. They are also using biodegradable materials. Additionally, they continue their proactive eco-friendly efforts by conducting an eco-friendly running campaign called ‘Hej, Plogging’ every year, which includes picking up trash while jogging.
By Sang-Jin, daedusj@autodiary.kr