Han Sung Motors, the official dealer of Mercedes-Benz, announced on the 5th that it is strengthening the premium benefits of its unique VIP membership ‘Top Class’ in the domestic imported car industry.
Launched in 2021, ‘Top Class’ celebrates its 4th anniversary this year, providing differentiated customer experiences and luxury services to VIP customers of Han Sung Motors. Each year in January, customers who meet the ‘Top Class’ criteria are selected, and memberships are operated on an annual basis.
In last year’s customer satisfaction survey for ‘Top Class’, 95% of customers responded that they were satisfied with all programs of ‘Top Class’, with 40% stating that the main reason for purchasing a Mercedes-Benz vehicle from Han Sung Motors was to enjoy ‘Top Class’ VIP benefits. The highest rated benefit of the ‘Top Class’ program was the exclusive premium events for ‘Top Class’ members, along with high satisfaction ratings for services like priority reservations for maintenance and a dedicated customer service center.
Based on this, the ‘2024 Top Class’ has further enhanced its premium benefits specifically tailored for VIP customers. New offerings include ▲premium vouchers for gifts and stays at high-end hotels, and ▲invitation to various collaboration events with luxury fashion and beauty brands, aimed at providing luxury lifestyle experiences.
In addition, ‘Top Class’ members will receive special benefits such as ▲‘Top Class Masters’ golf rounds, ▲invitations to the cultural and artistic sponsorship program ‘Mercedes Selection’ performances, ▲access to a dedicated customer service center, and ▲priority reservation services for maintenance.
Moreover, when utilizing services such as ▲regular inspections and consumables replacement, ▲warranty extension products, and ▲accident repairs at Han Sung Motors service centers, exclusive ‘Top Class’ offerings will also be provided.
Wolf Ausprung, CEO of Han Sung Motors, stated, “The ‘2024 Top Class’ has greatly enhanced luxury benefits to improve VIP members’ satisfaction with their differentiated premium brand value experience,” adding, “We will continue to strengthen our position as a premium brand by building a trusting relationship with customers through the unique luxury services provided by Han Sung Motors ‘Top Class’.”
Journalist: Lee Sang-jin daedusj@autodiary.kr