McLaren Seoul has announced that Major League Baseball player Lee Jung-hoo has been selected as the new face of their brand campaign, ‘Bold McLaren’.
McLaren is renowned for being the ultimate supercar brand that delivers explosive speed and driving experience on both the road and track, utilizing core technologies accumulated from motorsports. With a commitment to continuous and innovative supercar development, McLaren seeks to redefine the standards of supercars by challenging the limits.
The ‘Bold McLaren’ campaign pays tribute to the legendary racer and engineer, Bruce McLaren, who founded his own racing team in 1963 and made significant contributions to various racing competitions, eventually creating a production supercar brand in less than a decade. This campaign aims to share the spirit of Bruce McLaren as a bold, innovative entrepreneur and pioneer while inspiring the next generation.
The ‘Bold McLaren’ campaign is set to showcase the dynamic synergy between Lee Jung-hoo and McLaren, starting with the plug-in hybrid supercar, the McLaren Artura, which combines cutting-edge technology with remarkable performance. The Artura embodies innovation and precision, perfectly reflecting Lee Jung-hoo’s relentless pursuit of greatness.
Lee Jung-hoo has been chosen as the first ambassador for the ‘Bold McLaren’ campaign. He has signed the highest-ever salary contract among South Korean players entering the professional baseball scene and will move to the U.S. professional league this year. With extraordinary talent and determination, Lee embodies the spirit of ‘Bold McLaren’ perfectly, having achieved an unprecedented five Golden Glove awards during his seven seasons in Korea, while also garnering immense love from fans.
Influenced by his father’s significant contributions to Korean professional baseball, Lee Jung-hoo has cultivated a spirit of challenge, claiming that he makes fearlessness decisions at the plate. Since beginning his professional career in 2017, he has become a role model for younger players through his relentless training to improve performance.
Lee Jung-hoo stated, “Partnering with McLaren has been my dream. Their unwavering pursuit of perfection and commitment to innovation resonates deeply with me. I am thrilled to join McLaren, and I will also demonstrate my passion to break boundaries and continuously evolve.”
Lee Seung-yoon, the general manager of McLaren Seoul, added, “We are delighted to collaborate with Lee Jung-hoo through the ‘Bold McLaren’ campaign. His outstanding skills and unyielding dedication to pushing boundaries deeply resonate with our brand. We aim to continually inspire the next generation and showcase limitless possibilities.”
Lee Sang-jin daedusj@autodiary.kr