Rolls-Royce Motorcars has announced that Julian Jenkins will be appointed as the new Sales and Brand Director effective March 1.
Julian Jenkins joined Rolls-Royce Motorcars in 2015 and has held several senior positions, including General Manager of Global Sales Management and Director for the European region for about six years. Since 2021, he has served as the Sales Director for BMW UK, and most recently, he was the Chief Operating Officer at the Italian supercar manufacturer, Pagani.
Additionally, Julian Jenkins has held prominent positions such as President of Aston Martin Americas, Head of Marketing Communications for Bentley Motors North America, and overall management for the Asia-Pacific region.
Rolls-Royce Motorcars CEO, Chris Brownridge, stated, “Julian Jenkins, coming back to Rolls-Royce Motorcars, is the ideal talent to oversee our sales and brand operations. His diverse international experience, strong leadership, strategic thinking, and communication skills will play a vital role as Rolls-Royce aims for a fully electrified future.”
Meanwhile, Julian Jenkins succeeds Henrik Wilhelmaier, who has held the position of Sales and Brand Director at Rolls-Royce for six years. During his tenure, Wilhelmaier led the development, sales, and marketing campaigns for key models such as the Cullinan, Ghost, Phantom Series II, and Spectre, significantly contributing to the establishment of ‘Coachbuild’ as a core aspect of Rolls-Royce’s offerings. Henrik Wilhelmaier will conclude his term on the 29th and take up a new executive position at the BMW Group.
By Sang-Jin (daedusj@autodiary.kr)