Maserati and Forza Motors Korea (FMK), the official importer of Ferrari and Maserati in South Korea, announced the transfer of Maserati’s business operations to Maserati Korea as part of a strategy to strengthen the Maserati brand’s position in the Korean market through high-end Italian products.
The transfer of operations will take place on July 1, with FMK continuing Maserati sales until June 30.
Maserati Korea will continue to work closely with FMK to ensure a smooth transition and ongoing customer support. The partnership between Maserati and FMK has played a crucial role in establishing Maserati as a beloved luxury automotive brand in the Korean market, and FMK will maintain its relationship with Maserati by continuing to operate its network, including Maserati Seoul and Bundang.
The establishment of Maserati Korea aims to provide exceptional Italian luxury vehicles and services to meet the high expectations of Korean customers. Maserati is committed to enhancing brand recognition and strengthening its presence in the Korean market by providing world-class after-sales service and a customized customer experience that aligns with Maserati’s global standards.
To realize Italian luxury and customer satisfaction, Maserati plans to focus on strengthening its network while also unveiling bold plans to provide a more immersive brand experience for customers.
Maserati strives to uphold its core brand values of elegance, luxury, and performance not only globally but also in South Korea. With this business transition, Maserati is prepared to lead the luxury automotive market in Korea and further solidify its brand presence.
Jin Sang, email: daedusj@autodiary.kr