Jeep is celebrating the launch of the ‘All-New 2024 Wrangler’ with an art collaboration featuring lifestyle influencer and owner of Camel Coffee, Mr. Camel (Park Kang-hyun), carrying out various marketing activities.
First, in line with the ‘Famous for Freedom’ theme, Jeep will showcase the ‘All-New Wrangler X Mr. Camel Edition’ at select official Jeep showrooms in Cheongdam, Gangseo, and Ilsan. Mr. Camel is currently recognized as the CEO of the popular Camel Coffee and an artist who has created unique art collaborations with various brands. He is also leading trends in fashion, lifestyle, and outdoor activities, which resonate with Jeep’s target audience.
This collaboration has generated a variety of symbol designs reflecting Mr. Camel’s unique interpretation of ‘Famous for Freedom.’ The designs include symbols of doves and peace, hearts, the number ‘7’ representing Mr. Camel’s signature and Jeep’s iconic seven-slot grille, and the number ’24’ symbolizing the vibrant freedom that shines 24/7. Together, these symbols create a cohesive artwork that embodies the freedom represented by the All-New Wrangler.
To celebrate this collaboration, Jeep will hold a test drive event for the All-New Wrangler nationwide at 22 official Jeep showrooms from January 5 to 7. Attendees will receive detailed product explanations from sales consultants, have the opportunity to test-drive the new vehicle, and receive purchasing consultations. All customers who complete a contract during the event will be gifted a sweatshirt featuring Mr. Camel’s symbol design. Additionally, one randomly selected customer among the contracted clients will receive an original artwork piece from Mr. Camel as a special event.
Moreover, on January 6 (Saturday), for just one day, each showroom will host an on-site experience program that adds Jeep’s unique touch. Participants can create their own leather goods by choosing between keychains, bracelets, card wallets, or luggage tags, allowing them to engrave Jeep’s seven-slot grille or their initials for a cherished keepsake.
After the experience program, posting pictures of the Wrangler and the event with designated hashtags will enter customers into a drawing for a special gift, selecting ten winners.
Meanwhile, the All-New Wrangler features a prominent seven-slot grille, enhanced interior for comfort and functionality, and Jeep’s legendary 4×4 system, transforming it into a more powerful and modern off-roader. Jeep aims to target all those who yearn for freedom and adventure with its exceptional performance across on-road and off-road capabilities, along with the Wrangler’s signature appeal.
By: Lee Sang-jin (daedusj@autodiary.kr)