Harman showcased an expanded portfolio of Harman Ready products at CES 2024 through ongoing cooperation with Samsung and close collaboration with industry-leading companies. The evolution of Harman’s road-ready product lineup has raised the expectations for current and future vehicles by emphasizing connectivity and convergence while integrating new technologies and partner solutions to create a consumer experience centered on vehicles.
In an era characterized by rapid technological advancements and evolving consumer expectations, Harman and Samsung share a commitment to providing a robust in-vehicle experience and driving industry leadership. This collaboration has emerged as a significant force in predicting consumer demands and accelerating the development of in-car experiences for both drivers and passengers.
Christian Sobotka, President of Harman’s Automotive Division, stated, “The synergy between Harman and Samsung has been as innovative as the changes we have witnessed across the automotive industry. Through our unique experiences combining Samsung’s leading consumer technology portfolio and Harman’s unparalleled automotive expertise, we can predict changes faster and build solutions quicker, ensuring consumers enjoy the same high-level experiences in their vehicles that they are accustomed to with other devices. As the industry continues to be disrupted by technologies such as advanced connectivity and artificial intelligence, companies that can provide enhanced in-vehicle experiences through these innovations will be the winners. Harman and Samsung will work together to help customers seize these opportunities.”
The active collaboration between Harman Automotive and Samsung delivers innovative new products and differentiated experiences for in-vehicle environments. Harman and Samsung are bringing innovative consumer technologies, such as industry-leading displays powered by Neo QLED, into the automotive space. Furthermore, Harman is increasingly focusing on partnerships with like-minded companies, such as Gentherm and Cisco, to expand product functionality and connectivity, helping automakers better deliver robust experiences to consumers.
Additionally, Harman collaborates with leading business consulting and service companies that deeply understand the changes in the automotive industry. Together, they assist OEMs in maximizing revenue while providing cutting-edge features and services through this paradigm shift. The goal is to shorten the time it takes for OEMs to establish future-ready vehicle architectures and bring new solutions to market, enhancing the consumer experience through Harman’s Ready Upgrade that provides seamless updates and lifetime connectivity. OEMs can improve efficiency, enhance business value, and consistently delight their customers.
Through this unique and connected expertise and an ever-expanding partner network, Harman develops rich and relevant products across the entire automotive ecosystem and delivers them as consumer experience values centered on vehicles.
The newly added products to the Harman and Samsung Ready portfolio enhance safety, personalization, and sustainability for automakers and consumers. These include Harman’s new Ready Connect TCU utilizing Samsung technology, Ready Vision equipped with Neo QLED, Ready Display products, the Ready Upgrade Advance with Samsung Exynos processors to enhance consumer experiences, and the development of biometric and stress detection technologies for Ready Care. The newly launched products in the expanding Ready portfolio leverage Samsung’s innovative consumer product technologies to deliver rich in-vehicle experiences.
From integration with popular consumer apps like Chargepoint from Harman Ignite Store to collaborations with global automotive suppliers like Gentherm and Adient that enhance the value proposition of Ready Care and Seatsonic, Harman is working with leaders across the automotive and technology industries to deliver meaningful road-ready products and experiences that have a significant impact on today’s consumers.
Harman’s ongoing approach to industry collaboration stems from the belief that individual companies cannot independently accelerate the transformation of the automotive industry based on consumer technology. The new collaborations led by Harman are strengthening content, features, vehicle safety, and connectivity across the major industries by working together and expanding across diverse areas of expertise.
Lee Sang-jin daedusj@autodiary.kr